Reviving an Americana Brand: Stephanie Stuckey Talks About the Renaissance of the Stuckey Brand

The Small Business Safari

For many older people, the road trip wasn't complete without a stop at a Stuckey's Roadside store, which was a site used by the company. An essential part of this experience was enjoying their namesake pecan log and exploring a wholesale pecan candy business built around the iconic brand. The business continues to grow, focusing on its people, heritage, and delivering exceptional products. If you're seeking to offer a fantastic product or run a fundraiser, visit stuckeys.com and explore what they can do for you. It's a great story, sparking fascinating conversations about a remarkable turnaround. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!

-----

GOLD NUGGETS:

(00:00) - Small Business Safari

(04:19) - Entrepreneurial Journey

(14:56) - The Journey of Stuckey’s Revival

(21:47) - Entrepreneurial Pivot to Success

(28:09) - Seasonal Business Marketing Strategies

(38:01) - Brand Revival Marketing Success Stories

(46:02) - Building Your Brand Tribe and Strategy

-----

Stephanie’s Links:

Website | https://stuckeys.com/

LinkedIn | https://www.linkedin.com/in/stephaniestuckey/

-----

Books Mentioned: Unstuck: Rebirth of an American Icon - Stephanie Stuckey

-----

Previous guests on The Small Business Safari include Dale Cardwell, Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!

-----

If You Loved This Episode Try These!

• Bark to Business! How Brady Foulk is Starting a Dog Training Business

• The Fighter for Truth and Finding the Good in Companies - Dale Cardwell

• AI Can Handle Your “Karen” Customer - Uzair Ahmed Is Transforming HVAC Customer Interaction

-----

Have any questions or comments? Connect with me here!

Kapitel

1. Small Business Safari (00:00:00)

2. Entrepreneurial Journey (00:04:19)

3. The Journey of Stuckey's Revival (00:16:11)

4. Entrepreneurial Pivot to Success (00:23:02)

5. Seasonal Business Marketing Strategies (00:29:24)

6. Brand Revival Marketing Success Stories (00:39:16)

7. Building Your Brand Tribe and Strategy (00:47:17)