Simple Media Strategies to Grow Your Practice - Dr. David Geier

The Scope of Practice Podcast

Episode 74 - My guest today is Dr. David Geier. Dr. Geier is an orthopedic surgeon and sports medicine specialist who helps athletes and active people feel and perform their best regardless of age or injuries. In addition to helping patients in his practice, Dr. Geier has learned to help people around the country and world through TV, radio, podcast, newspaper, magazine and online media interviews. Now he helps physicians and other experts with a message to share grow their practices and businesses by serving as an expert in the media. It is death to your practice to have no media strategy or a lousy media strategy. And the truth is, this stuff just isn’t that hard. Like anything, there’s a skill set to pick up, and Dr. Geier is going to help us put that together.

It’s ok if you have no interest in getting interviewed on CNN or even on your local ABC affiliate. If you never go on a podcast, that’s just fine. But, as Dr. Geier says, your ability to show up strong in the media can be really helpful to your business and in turn will translate to opportunities to help more patients that find you just because you were on an interview. If you’re thinking of branching out into the media, I’d encourage you to start small. Start with your local newspaper or other small-time publication. It’s low-risk, low-cost or no-cost, and it’ll help you get over the apprehension of doing it for the first time. As you get more interviews and start to build some confidence, start branching out and doing more interviews. Pretty soon, you’ll be a veteran. It just takes that very first time to get started.
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