Music Marketing Without Paid Advertising - SMS107

The Savvy Musician Show

Would you keep betting on a horse that never won a race? Seems ridiculous, but people keep throwing money at advertising for posts that never did well in the first place. In this episode, C.J. sums it up perfectly when he says, “If it doesn't work organically without paid traffic, it’s not going to work with paid traffic.”

It works or doesn’t work because of how well you know your audience. C.J. explains that you need to be focusing on understanding your audience, what they respond to, what inspires them, what they will click and share and what will expand your reach. This concept is so simple it is overlooked and yet so important it needs your complete attention. Check out this week’s episode so that you don’t overlook what you should be doing everyday.

Key Points From This Episode:

• Being the bright side
• Getting past looking for secrets and hacks
• Connecting with your audience
• This is a longterm business model
• Focusing on organic reach
• Multiplying what already works
• Researching friends for superfan information
• Putting in the work everyday

Tweetables:

“The whole world is learning the hard way that they should have been building an online music business.” - @metalmotivation [0:00:48]

“I almost never see questions about the very thing that creates sales… ‘How can I better connect with my audience?’” - @metalmotivation [0:06:11]

“Being an online musician is a longterm business model.” - @metalmotivation [0:07:08]

“If it doesn’t work organically without paid traffic, it’s not going to work with paid traffic.” - @metalmotivation [0:11:18]

“The person who’s totally abandoned to their audience is the person who’s going to learn their audience, and the person who learns their audience is going to be the person who sells. That’s going to be the person who succeeds.” - @metalmotivation [0:19:49]

Links Mentioned in Today’s Episode:

Amy Vanessa Dullum Facebook Page — https://www.facebook.com/amygoloby/ The Online Musician 3.0 — https://theonlinemusician.com Book a Call With Us — http://www.CallSMA.com The Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle