Kidults (MM #4969)

The Mason Minute

Every company and business is looking for ways to boost sales. For some, you just need to serve your existing audience better, and that effort will help boost business. However, many companies must look for new customers by expanding their audience. Toy manufacturers not only constantly need to come up with new items, but today, they’re also looking at a new audience. This audience is known as kidults. Adults who think or act like kids are a growing audience. These nostalgia-loving kidults are collecting and even playing with toys of their youth. And the category is multiplying…

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