Agents of Change with Billy Ekofo

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

In today’s tech-obsessed world, we’re often told that technology is the answer—to happiness, to health, to success. That’s certainly true in real estate, and it looks like agents and brokers are starting to listen. According to the NAR, the average agent spends about $850 a year on tech, while brokers spend over $1400. Of course, technology isn’t everything. Just ask Billy Ekofo. As director of leads management at Century21 Redwood Realty, Billy spends his days ensuring that agents across ten offices in the Washington DC area have the tools they need to connect with prospects online. But Billy will be the first to tell you that converting leads isn’t just about great software: it’s about making a real human connection with people who are looking for help. In this interview, Billy offers his insights on how to bring online leads into the real world, and explains why the best realtors think of themselves not just as agents, but as agents of change.