What Can Elon Musk and Twitter Do For Podcasting?

The Jag Show

To watch this podcast as a video, you can do so here: https://youtu.be/hp4JmAZhTPE

Elon Musk is buying Twitter for $44 billion. And while much has been discussed about the political and free speech ramifications of this move, the podcasting piece has largely been overlooked. Earlier this week, I asked, via Twitter of course, what this move would mean for podcasting. My good friend, colleague, and collaborator Johnny Peterson suggested we have a conversation about it. That's what you'll find here.

Johnny joins me to explore different ways Twitter could help podcasting. We start shrinking the "funnel" of having to tweet a link to a podcast, hope the algorithm doesn't penalize you, having someone click the link, then click play on your podcast. There are a number of ways that Elon and his team could streamline this.

We also talk about live audio - specifically Twitter Spaces, which effectively ended Clubhouse's relevancy. Could Twitter re-boot its Periscope platform? Johnny's got a great new name for it. And how can we improve the quality? Twitter's goal is to keep users on their platform for as long as possible - there are a number of ways podcasting can help with that.

Musk has talked about verifying all "people" on Twitter, to differentiate from bots and trolls. Could something similar happen for podcast accounts?

Also on Johnny Peterson's wish list - the ability to play your podcast direct from a tweet. Twitter has done this with play buttons before - but could they partner with Apple, Spotify, or even just pull directly from your RSS Feed?

What about a virtual tip jar?

To connect with Johnny Peterson, find him on, of course, Twitter here on his great username: https://twitter.com/johnnypodcasts

To connect with Jon Gay of JAG in Detroit, follow him here: https://twitter.com/jagindetroit

Find jag on social media @JAGinDetroit or online at JAGinDetroit.com