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Inhalt bereitgestellt von The Guardian. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Guardian oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Guardian's Women's Football Weekly
Alle als (un)gespielt markieren ...
Manage series 3368107
Inhalt bereitgestellt von The Guardian. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Guardian oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Join host Faye Carruthers and Guardian football writer Suzanne Wrack as they invite guests from across the world of women’s football to guide you through the biggest stories from the best leagues. From the WSL to the NWSL, the Champions League to Liga F, and the Frauen-Bundesliga to the D1 Féminine - whether you’re a seasoned pro or new to the game, Women’s Football Weekly will be on hand with reaction, analysis and opinion throughout the 2023/24 season Remember to vote for us in the FSA Awards - link here: https://www.surveymonkey.com/r/fsa-awards-2024
…
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117 Episoden
Alle als (un)gespielt markieren ...
Manage series 3368107
Inhalt bereitgestellt von The Guardian. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Guardian oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Join host Faye Carruthers and Guardian football writer Suzanne Wrack as they invite guests from across the world of women’s football to guide you through the biggest stories from the best leagues. From the WSL to the NWSL, the Champions League to Liga F, and the Frauen-Bundesliga to the D1 Féminine - whether you’re a seasoned pro or new to the game, Women’s Football Weekly will be on hand with reaction, analysis and opinion throughout the 2023/24 season Remember to vote for us in the FSA Awards - link here: https://www.surveymonkey.com/r/fsa-awards-2024
…
continue reading
117 Episoden
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Sophie Downey, and Sanny Rudravajhala to discuss Bunny Shaw, Chelsea and City’s League Cup final showdown, and a dramatic FA Cup weekend
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Emma Sanders, and Chris Paouros to discuss WSL deadline day, Arsenal’s seven-goal thriller with Manchester City, and Chelsea’s growing dominance
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The Guardian's Women's Football Weekly
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1 Chelsea spot on against Arsenal, City win thriller and B-team debate – Women’s Football Weekly 58:09
Faye Carruthers is joined by Suzy Wrack, Tom Garry and Tim Stillman to break down Chelsea’s win over Arsenal, Manchester City’s six-goal thriller, and the WSL title race
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
1 WSL returns with derby delight for Toone and a big win for Arsenal – Women’s Football Weekly 55:19
Faye Carruthers is joined by Suzy Wrack, Emma Sanders and Emily Keogh to discuss the action as WSL returns
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Jamie Spangher, and Sophie Downey to review the weekend’s FA Cup games
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Sophie Downey, and Tom Garry to answer your questions
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Carla Ward, and Marva Kreel to round up the Euro Draw and the weekend’s WSL games.
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Chris Paouros, and Sophie Downey to round up the weekend’s Women’s Super League action
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Emma Duffy, and Tom Garry to round up the latest international fixtures and more
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzy Wrack, Megan Swanick, and Tom Garry to round up the NWSL season games and look forward to the big Wembley friendly
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
1 North London is red and Merseyside is blue – Women’s Football Weekly podcast 1:01:24
1:01:24
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Faye Carruthers is joined by Suzy Wrack, Jenna Schillaci and Sophie Downey to discuss all the weekend’s WSL games
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers, Tom Garry, Marva Kreel and Chris Slegg to discuss the WSL games and look forward to the Women’s Nations League
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers is joined by Suzanne Wrack, Sophie Downey and Tim Stillman to chew over the WSL results and international action
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
Faye Carruthers, Suzanne Wrack, Emma Sanders and Ameé Ruszkai to discuss the Ballon d’Or and latest international action
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The Guardian's Women's Football Weekly
![The Guardian's Women's Football Weekly podcast artwork](/static/images/64pixel.png)
1 Five-star Chelsea and a chat with FA’s Kay Cossington – Women’s Football Weekly podcast 1:07:25
1:07:25
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Faye Carruthers, Suzanne Wrack, Chris Paouros and Tom Garry to discuss the weekend’s WSL action and look ahead to the internationals. Plus, FA’s women’s technical director, Kay Cossington, joins for an exclusive interview
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