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Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’
Manage episode 417049762 series 1298815
On this week’s Glossy Podcast, Scott Lux, global evp of e-commerce, technology and innovation at Esprit, discussed his role in the brand’s current attempt at a comeback in the U.S. market — Esprit had its heyday in the states in the 1980s.
According to Lux, Esprit’s local strategies include getting in front of target customers, getting consumers to engage with the brand, and allowing consumers to shop wherever and whenever they’d like. But, he acknowledged, “retail is hard,” and “e-commerce is expensive.”
523 Episoden
Manage episode 417049762 series 1298815
On this week’s Glossy Podcast, Scott Lux, global evp of e-commerce, technology and innovation at Esprit, discussed his role in the brand’s current attempt at a comeback in the U.S. market — Esprit had its heyday in the states in the 1980s.
According to Lux, Esprit’s local strategies include getting in front of target customers, getting consumers to engage with the brand, and allowing consumers to shop wherever and whenever they’d like. But, he acknowledged, “retail is hard,” and “e-commerce is expensive.”
523 Episoden
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