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Henrik Mattsson's Secrets to Expanding Brödernas from 7 to 100 Outlets in Just 2.5 Years
Manage episode 354809180 series 3443911
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In this episode of our podcast, we delve into the challenges and opportunities of scaling a restaurant brand. Opening and running a single restaurant is already a difficult task, but when you want to take your brand to multiple locations, it requires a whole different level of planning and coordination. The goal is to make sure that each location is consistent with the original and that your brand is protected.
Our guests, Carl Jacobs, CEO of Apicbase, and Henrik Mattsson, the mastermind behind the rapid expansion of the famous Swedish burger brand, Brödernas, bring their years of experience scaling several food service brands to the table. They share their insights on concept development, training, partnerships, standard operating procedures, and technology.
Listen to it as they discuss the importance of having a clear brand identity, how to maintain consistency across multiple locations, and the role of technology in streamlining operations and enhancing the customer experience. With their expert advice, you'll be able to navigate the complexities of scaling your restaurant brand with confidence.
Learn how our restaurant management solutions help your restaurant business keep costs under control.
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