The Creator Middle Class Does Not Exist

The Enthusiasm Project

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Heather joins the podcast this week to talk about an often ignored and minimized group of creators who aren't just starting out, but also aren't "mega channels" with huge teams and budgets– creators who have much more in common with local small business owners than Mr. Beast, despite both sharing the title of "Creator."
Heather's Video:
https://youtu.be/NAg4LDhRNGg?si=sXVLSsmTq4S1Kk4k
🎙This week's mics:
•Shure SM7B (Tom)
https://geni.us/tepsm7b
•Shure SM58 (Heather)
https://geni.us/fNPEFQG
•Both mics were running through the Rodecaster Pro II on a custom SM7B preset.

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📲 Connect!
•All My Podcasts: https://himynameistom.com/podcasts
•YouTube: www.youtube.com/tombuck
S12E8 | Series Episode 172
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Podcast Artwork by Kevin Ramirez
Original theme music written by Patrick Boberg and performed by Mike Alvarez

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Kapitel

1. The Creator Middle Class Does Not Exist (00:00:00)

2. The Creator Middle Class Debate (00:00:06)

3. Creators vs Corporations (00:14:37)

4. The Value of Small Business Creators (00:26:17)

5. Defining Small Business Creators (00:34:00)

6. Integrity and Ethics in Content Creation (00:42:13)

7. Integrity and Ethics in Content Creation (00:49:45)

8. Creators as Influencers and Ethical Sales (00:57:21)

9. The Challenges of Small Creators (01:10:01)