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#127 A Marketing Lesson From An African Fisherman
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I'm sure you already know that the best marketing ideas for your business come from outside your industry (more innovative, better results and you don't look the same as your competitors). Similarly, sometimes the best marketing lessons also come from the most unexpected places - in this case, walking down the beach while on vacation in South Africa.
This simple but powerful lesson is the foundation of all your lead generation.
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