Free vs Paid Music Promo

The Christian Indie Artists & Songwriters Podcast

The way we promote our music is crucial to how many people it can impact. If you do a google or YouTube search on music marketing you will find thousands of videos and many may have conflicting, or even contradictory information. So, how do we understand the best way to market our music with so many options?
Although there are many sub categories I think the main categories of music marketing can be broken down to paid and free strategies. Even within these two there are so many methods in marketing of our music. Understanding some of the options is the best way to know what is the best fit for you right now. A key to this is being flexible and understanding that what may be a good strategy for you today, most likely, and probably should evolve over time as you go further on your music journey.
This by no means is every option, but these are all things that I have personally done to promote my music and have suggested and helped others do as well. My hope is that you can get a grasp of what is possible both with paid and free options.
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