Bristol Unpacked - BBC journalist Lucy Proctor on mad cows, Covid and conspiracy theories

The Bristol Cable

Bristol Unpacked with BBC journalist Lucy Proctor on mad cows, Covid and conspiracy theories

Thirty years ago, BSE was spreading across the UK while the government insisted beef was safe. Neil asks Lucy, producer of The Cows are Mad podcast, about the scandal – and how conspiracy theories have thrived as trust in the establishment has nosedived.

Over the past few years, BBC podcast producer Lucy Proctor has built a reputation for shining a much broader and more searching beam into the world of conspiracy theories than most other mainstream journalists.

Last year, her 10-part series The Cows Are Mad looked back more than 30 years to the BSE scandal, which sent shockwaves through Britain's meat industry. It re-examined how the UK government repeated the line that beef was safe, with those questioning the mantra dismissed as cranks.

Since 1996, 177 people have gone on to die from the human form of 'mad cow disease'. But the truth of its origins remains a mystery, leaving theories to fill the vacuum.

The intervening 30 years have seen public trust in the establishment nosedive, both here and across the Atlantic. Competing narratives, misinformation and politicians' lies over a more recent public health crisis, Covid, have only fuelled the process. As Lucy and her colleague Gabriel Gatehouse explored in their 2022 podcast The Coming Storm, which looked at the QAnon movement in the States, it’s becoming increasingly difficult even to agree on what’s real any more.

So how did we get here? What has been the impact of mainstream media skirting round difficult issues, failing to report important stories properly and reducing people with ‘fringe’ views to caricatures? How have canny operators exploited information gaps and deployed social media to supercharge the spread of conspiracy theories? And is there any way back for trust in the powers that be?

Join Lucy and Neil as they chew over these weighty questions and, getting back to mad cow disease, discuss whether Bristol was ground zero for the epidemic. It’s almost certainly lashing down as you read this, so find somewhere dry and cosy and settle in for the first Unpacked of 2024…

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