YouTube Ads: The Secret to Growing Your Brand Now featuring Aleric Heck

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.
• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours
• The most effective YouTube ads follow a hook-educate-call to action structure
• Balance AI capabilities with human strategy to create marketing that stands out
• Create custom audiences by training Google's AI based on your ideal customers' behaviors
• Scale campaigns using the "tree method" rather than the "balloon method"
• Target specific users through custom intent, affinity, and URL-based audience creation
• Batch-film YouTube content monthly instead of trying to produce weekly videos
• Use AI tools like Opus Clip to transform long-form content into daily shorts
Guest Contact Information:

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linkedin.com/in/alericheck

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

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Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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1. Intro to Internet Marketing Secrets (00:00:00)

2. YouTube's Growing Importance in Marketing (00:01:00)

3. Components of Winning YouTube Ad Scripts (00:04:30)

4. AI-Driven Targeting on YouTube (00:10:42)

5. Scaling Campaigns: The Tree Strategy (00:17:29)

6. YouTube Channel Growth Strategies (00:26:52)

7. AI Tools and Content Creation Tips (00:43:50)