How Authentic Storytelling Builds Brand Trust with Owen Garitty

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.
• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints
• The customer journey increasingly happens off your website, making platform-diverse content essential
• YouTube is overtaking Google as a search destination, highlighting the growing importance of video content
• When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences
• Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates)
• Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do"
• Brands should measure top-of-mind awareness and brand favorability to track storytelling effectiveness
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

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Kapitel

1. Introduction to Marketing Storytelling (00:00:00)

2. Defining True Brand Storytelling (00:07:54)

3. YouTube's Growing Dominance in Search (00:15:03)

4. Building Content Ecosystems That Convert (00:21:50)

5. Data-Driven Case Studies and Documentaries (00:31:51)

6. Overcoming Procrastination in Content Creation (00:39:21)

7. Closing Thoughts and Unknown Secret (00:47:48)