From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity.
• Email is definitely not dead – it's been generating millions in revenue for over a decade
• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability
• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one
• Lead magnets should provide genuine value worth at least a couple hundred dollars
• Perfectionism kills results – "good enough to get it out there" is a winning philosophy
• Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA
• The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channels

Guest Information:

linkedin.com/in/schwedelson

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guruconference.com

outcomemedia.com

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

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1. Email Marketing Isn't Dead (00:00:00)

2. Email Design Doesn't Matter (00:03:40)

3. Start Ugly: Taking Action Now (00:09:01)

4. Email Platforms Compared (00:16:13)

5. Paid Ads and Video Marketing (00:22:45)

6. Finding Trustworthy Marketing Partners (00:33:00)

7. Red Flags and Client Selection (00:35:43)