Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles.
• Modern marketing requires understanding that different social platforms have unique algorithms and audience expectations
• Focus on mastering one platform before expanding to others – content that goes viral on one platform may fall flat on another
• We're experiencing a "trust recession" where cold outreach is less effective than in previous years
• Live events and webinars are outperforming traditional video sales letters as they build relationships and establish trust
• The two biggest problems facing sales teams are culture and skillset issues
• AI is transforming sales processes through call analysis and highly targeted advertising
• Data-driven targeting can reduce customer acquisition costs by 40-70%

Guest Contact Information:

linkedin.com/in/geoffketterer

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

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Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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1. Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer (00:00:00)

2. Introduction and Podcast Rebranding (00:00:02)

3. Breaking Sales and Marketing Silos (00:01:53)

4. Social Media Platform Strategy (00:04:42)

5. Culture and Skill: Sales Team Essentials (00:09:46)

6. The Trust Recession in Marketing (00:16:02)

7. Leveraging AI for Sales Enhancement (00:21:42)

8. Future of Sales: Consultative Approach (00:29:20)

9. Closing Thoughts and Resources (00:50:56)