The Avid Indoorsmen podcast

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The Agile Brand with Greg Kihlström®

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638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

vor 3 Tagen28:17

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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Avid Indoorsmen

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Rob Lundquist (@roblundquist) of Home Free and Eric Buegler (@buegsjr) of The Sound Exchange team up to create The Avid Indoorsmen (@theavidindoorsmen), , a podcast for cinephiles of all ages. Rob and Buegs have been friends since the collegiate years, and show off their wildly witty and funny sides, while talking about a passion of theirs that isn't a capella! The Avid Indoorsmen, a podcast for all who value a good movie and some couch time.

330 Episoden

#Cinema #Avid Indoorsmen

The Avid Indoorsmen

updated vor 5 Tagen

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330 Episoden

#Cinema #Avid Indoorsmen

Alle Folgen

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A.I. EP. 283: “The Next Time I Have To Come In Here, I’m Cracking Skulls” - The Breakfast Club 40th Anniversary 1:30:11

vor 5 Tagen1:30:11

1:30:11

Don’t Don’t Don’t Don’t, Don’t You Forget About…How Amazing John Hughes was. This is the 7th John Hughes film we’ve done an episode on. We brought back Abe Sword to tell us all about his thoughts on The Breakfast Club. We had a great time and hope you enjoy listening!

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A.I. EP. 282: “Chlorophyll? More Like Borophyll” - Billy Madison 30th Anniversary 1:23:42

vor 11 Tagen1:23:42

1:23:42

The film that gave us timeless quotes like: “If peeing your pants is cool, consider me Miles Davis.” ; “Don’t tell me my business, devil woman!” and “Stop looking at me, Swan” has turned 30 years old…of course we’re referring to the Adam Sandler comedic classic, Billy Madison. We got our good buddy Maxaphone to come back and chat about one of his favorite movies of all time. Enjoy!…

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A.I. EP. 281: Movie Game Night - Dave & Post 1:05:26

vor 18 Tagen1:05:26

1:05:26

You've heard us talk about our buddies Dave & Post quite a bit, Buegs regularly goes to the movies with them and they're brought up quite a bit. We decided to get Dave on here for the first time and he's pretty great at movie trivia. Since we only had two guys on, we both got to play each other's games as well. Enjoy!…

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A.I. EP. 280: “No Way These Are Local Boys” - Tremors 35th Anniversary 1:37:36

vor 25 Tagen1:37:36

1:37:36

We grew up on the funny monster classic, Tremors, and had to bring back a couple guys who grew up with it as well, Benny Elledge & Renegade. This movie was so great they ended up making 6 more Tremors films! Enjoy listening to our takes on it.

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A.I. EP. 279: Best of 2024 Year In Review 1:18:02

vor 5 weeks1:18:02

1:18:02

AND WE’RE BACK! Another year has come and gone and we’ve decided to rank our Top 10 films of last year. We had a great time and had pretty different lists this year. If you’re looking for some movie recommendations this is the episode you’re looking for! Let’s hope 2025 brings us some more great movies!…

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A.I. EP. 278: 2024 Movie Game Night of Champions 1:03:14

vor 8 weeks1:03:14

1:03:14

We’ve had our buddies Timmy St.Sauver and Brandon Miller come on to play movie games for our last episode of the year for the past several years, and we decided to keep that tradition going! We’ll be taking a couple weeks off and hope you enjoy the end of 2024 and beginning of 2025! Thanks for listening!…

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A.I. EP. 277: “You Serious, Clark?” - National Lampoon’s Christmas Vacation 35th Anniversary 1:34:40

vor 9 weeks1:34:40

1:34:40

The Christmas Classic that gave us Cousin Eddie and a full shi**er has just turned 35 years old. To celebrate this momentous occasion we brought back our buddy Chris Chatham to break down all of the crazy Christmas shenanigans. Enjoy and MERRY CHRISTMAS/HAPPY HOLIDAYS!!!

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A.I. EP. 276: "Like The Drink. Only Not Spelled The Same" - The Green Mile 25th Anniversary 1:24:01

vor 11 weeks1:24:01

1:24:01

We love a Frank Darabont film that's based off of a Stephen King story. That's why when we heard the Green Mile was having its 25th anniversary, we knew we had to do an episode on it. Amazing film and we enjoyed breaking it down. Enjoy!

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A.I. EP. 275: Thanksgiving Movie Game Night 1:14:31

vor 12 weeks1:14:31

1:14:31

Happy Thanksgiving to all who celebrate! We have brought back some of our friends who call themselves the Funts. Only half of them were able to participate, but we’re THANKFUL we got to play games with Kate Duncan, Jessie Pellowski and Kelsey Lundquist. Enjoy and Happy Thanksgiving!

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A.I. EP. 274: “F**k-a-doodle-doo!” - Shaun of the Dead 20th Anniversary 1:17:39

vor 13 weeks1:17:39

1:17:39

The Edgar Wright/Simon Pegg classic zombie parody movie is turning 20 this year. Should we have released this closer to Halloween? Probably…but we didn’t think about it. At least we went and got one of our favorite buddies, Heatbox, to come on and chat about it with us. He was awesome and you are gonna enjoy this episode!…

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A.I. EP. 273: “Never Give Up! Never Surrender!” - Galaxy Quest 25th Anniversary 1:47:09

vor 14 weeks1:47:09

1:47:09

Galaxy Quest is 25 years old and we brought back Dave Hauer & Jenny Milani, our friends from college and die-hard Galaxy Quest fans. It was great to have them back and explain why Galaxy Quest means so much to them. Never Give Up! Never Surrender!

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A.I. EP. 272: “Mankind Was Born On Earth. It Was Never Meant To Die Here” - Interstellar 10th Anniversary 2:02:23

vor 15 weeks2:02:23

2:02:23

Interstellar is a movie that is out of this world. So we had to get some amazing guests for this one and decided Jenika Marion and Darrell Marrier would be perfect. We haven't had Darrell on a movie pod before and he fit right in. Jenika is always a delight and a Christopher Nolan superfan. This was a bunch of fun! Enjoy!…

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A.I. EP. 271: Spooky Game Night - Chami & The Hound and the Fox 1:09:49

vor 16 weeks1:09:49

1:09:49

BOO! Hope we didn’t scare you too much. We want you to get in the Halloween spirit by listening to us play some fun movie games that may or may not be spooky. We got some of our favorite recurring guests on this one, Adam Chance & Sami Matarante and McKenzie & Reilly Zamber. We had a bunch of fun. Enjoy, Happy Halloween and stay safe out there!…

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A.I. EP. 270: “Yeah, I’m Thinking I’m Back” - John Wick 10th Anniversary 1:31:18

vor 18 weeks1:31:18

1:31:18

John Wick is 10 years old and we brought back a recurring guest who is actually IN THE MOVIE!!! Sami Matarante! She’s the best and had some fun stories to share about her filming experience. Enjoy!

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A.I. EP. 269: “His Name Is Robert Paulson” - Fight Club 25th Anniversary 1:35:02

vor 18 weeks1:35:02

1:35:02

The first rule of this Fight Club episode is you should talk about this Fight Club episode to everyone! We got Adam Rupp to hang out with us and chat about this David Fincher gem. Enjoy!

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