Launching an AI Coach at Novo Nordisk with Peter Riber

The Assembly

In this excellent interview, Adam sits down with digitial learning industry leader, Peter Riber.

Peter is the Head of New Tech and Digital Learning Solutions at Novo Nordisk and is known for being at the forefront of technological innovation in L&D. Over the last two years, he and his team have pivoted to building and deploying internal Generative AI agents to tackle long-standing challenges in the workplace.

In this episode, Peter shares the behind-the-scenes story of how his team moved from managing learning platforms to building bespoke AI coaches. He provides a masterclass on the practical application of GenAI in a large enterprise, including:

1. The “Dilemma Coach”: Discover the AI agent Peter’s team has successfully deployed, which allows employees to practice difficult conversations in a safe, private, and contextual environment.
2. Why Build When You Can Buy?: Peter explains the critical, non-negotiable reason for building internally: context. Learn why an AI trained on your company’s unique values, policies, and culture is the key to creating a believable and effective experience.
3. Safety and Trust are #1: Hear about the meticulous process of ensuring user data is secure and building trust through early user testing and clear, human-centric communication.
4. The Future is Career Coaching: Peter unveils his next ambition: an AI-powered career coach that connects employees to internal opportunities based on a rich, contextual skills assessment conducted by the AI itself.
5. Lessons from the Trenches: Learn why you don’t need all the data to create a powerful AI experience, and why L&D must avoid over-engineering solutions.
6. A Practical Guide to Getting Started: Peter provides clear, actionable advice for any L&D professional wanting to experiment with AI: start small, build a tangible prototype (not a PowerPoint), and educate yourself on the technology.

Peter offers a rare and candid look into what it truly takes to move beyond the hype and implement generative AI in L&D. If you are looking for an inspiring and practical guide to building your own AI solutions, this is a must-listen-to episode.

Connect with Peter on LinkedIn: Peter Riber

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