Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.
Manage episode 419822113 series 3517081
Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.
00:00 Intro 04:08 Peak Design's History & Office Space 07:07 From Humble Beginnings to Industry Leader 14:27 Navigating Business Without Investors 26:29 Climate Neutral: A Deep Dive into Carbon Offsetting 39:59 Controversies of Carbon Markets 44:02 Addressing Greenwashing 47:36 PFAS 52:22 Future of Peak Design 01:10:20 Creative Employee Compensation Plans 01:15:54 The Power of Branding7 Episoden