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To subscribe, or not to subscribe, that is the question w/ Ben Kochavy of ColdBru Digital
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When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
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Manage episode 305192429 series 2997512
DTC brands might see subscriptions as the go-to framework, but it’s not so simple. For supplements or other easily-timed products, they work great. But for other non-linear products, subscriptions are hard to get right. So, what’s the solution? Ben Kochavy of ColdBru Digital talked with us about the benefits of bundles, why cash flow needs to be taken as seriously as LTV and CPA, and how brands need to bring a VIP experience to reduce churn.
Show Topics
- Subscriptions are a tradeoff
- Bundles are sometimes better than subscriptions
- Cash flow is as important as LTV
- Churn is a big problem for subscriptions
- DTC brands need to bring a VIP experience
Show Links
- Check out ColdBru Digital
- Connect with Ben Kochavy on LinkedIn or Twitter
- Check out 1-Click Pony
- Connect with Ben Fisher on LinkedIn or Twitter
- Connect with Joel Van Horn on LinkedIn or Twitter
37 Episoden
Archivierte Serien ("Inaktiver Feed" status)
When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 305192429 series 2997512
DTC brands might see subscriptions as the go-to framework, but it’s not so simple. For supplements or other easily-timed products, they work great. But for other non-linear products, subscriptions are hard to get right. So, what’s the solution? Ben Kochavy of ColdBru Digital talked with us about the benefits of bundles, why cash flow needs to be taken as seriously as LTV and CPA, and how brands need to bring a VIP experience to reduce churn.
Show Topics
- Subscriptions are a tradeoff
- Bundles are sometimes better than subscriptions
- Cash flow is as important as LTV
- Churn is a big problem for subscriptions
- DTC brands need to bring a VIP experience
Show Links
- Check out ColdBru Digital
- Connect with Ben Kochavy on LinkedIn or Twitter
- Check out 1-Click Pony
- Connect with Ben Fisher on LinkedIn or Twitter
- Connect with Joel Van Horn on LinkedIn or Twitter
37 Episoden
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