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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Spotify for Artists Historical Data, Artist Picks Stay Up for 180 Days and SoundCloud DM’s Open
Manage episode 367194555 series 2415016
Inhalt bereitgestellt von Mike Warner. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Mike Warner oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
@askmikewarner on socials and askmikewarner.com for everything I’m doing.
…
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97 Episoden
Manage episode 367194555 series 2415016
Inhalt bereitgestellt von Mike Warner. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Mike Warner oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
@askmikewarner on socials and askmikewarner.com for everything I’m doing.
…
continue reading
97 Episoden
Alle Folgen
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TIDAL just went and opened up the opportunity to pitch directly to TIDAL’s editorial team for playlist consideration - for a limited time. This pitch tool will only be available from November 29 until December 13, 2023 via TIDAL Artist Home. Artists.Tidal.Com
You decide. @AskMikeWarner AskMikeWarner.com
Fancy a trip to Germany to experience four days of music and networking? Reeperbahn is the place to be! Reeperbahn Festival is the biggest club festival in Europe and the largest European platform for international pop culture and the music industry. Since 2006, for four days each September the Reeperbahn in Hamburg, Germany has become the centre of the international music world and a sustainable interface between artists, the public, industry representatives and society. On Thursday 21 and Friday 22 September 2023, around 110 sessions with high profile speakers will dive deep into the current challenges and issues in the sectors Live Entertainment, Recorded Music, Publishing, Sync, Marketing, Sustainability, Technology, Politics. The Reeperbahn Festival conference offers industry representatives a programme of sessions, networking events, matchmakings, showcases, meetings and award shows which will provide insights into the current challenges and topics of live music, publishing and recorded music, sync business and brands, technology, sustainability, and more. A strong focus for this years Reeperbahn is on “what’s next?” With all the changes in the way we discover, deliver, create and work with music, it’s going to be on everyone’s lips. Topics relating to mental health, talent development and technology are also gaining a significant amount of interest. Still not convinced? Here’s some more facts about Reeperbahn. 2023 is the18th Edition 50,000 visitors Expected 700 individual programs (Festival + Conference) 500 concerts (including showcases) Approximately 100 non-concert program items (Arts / Word / Next Gen) Approximately 220 B2B program items: 500 Companies 80 venues Targeted gender ratio: at least 50/50 https://www.reeperbahnfestival.com/…
This one time, at Bandcamp! But seriously, Bandcamp have come through with some cool features recently, in this episode I give you a quick breakdown. If you don't like the sound of my voice you can also read about it on my blog, but you may find yourself reading it in my voice still. https://workhardplaylisthard.com/bandcamp-live-listening-parties-e6c6918b38a0 You can find me on almost every social channel @AskMikeWarner Keep creating!…
Back in your ears with two updates this episode. Covering the new TikTok Music app and the Groover x SoundCloud integration. If you don't like the sound of my voice you can also read these stories on the blog, links are below. TikTok Music App: https://workhardplaylisthard.com/tik-tok-music-app-launches-bb3ef5188665 Groover + SoundCloud Integration: https://workhardplaylisthard.com/groover-soundcloud-integration-99d7f53b0a3 You can find me on almost every social channel @AskMikeWarner Have a great day.…
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1 Spotify for Artists Historical Data, Artist Picks Stay Up for 180 Days and SoundCloud DM’s Open 6:45
@askmikewarner on socials and askmikewarner.com for everything I’m doing.
Editorial + Algprthmic playlists = Algotorial! Here is a link to the original blog post mentioned. https://engineering.atspotify.com/2023/04/humans-machines-a-look-behind-spotifys-algotorial-playlists
New Podcast. Two topics this week. Let's get into it. @AskMikeWarner
In this episode, we are going to get a little deep. I hope this resonates with you and helps you to realize you aren’t alone. If you are starting out in music please consider this advice. Sending love to you and yours, happy new year!
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1 Chatting with Moliner and Arbor Avenue 1:15:55
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In this episode I share a recent conversation recorded for The Moliner Podcast. If you like we you hear please check out their Podcast on Spotify https://open.spotify.com/show/66hdWsCAyru8YF2X6oZamn . Follow Moliner’s journey: Tiktok: https://www.tiktok.com/@m.moliner Instagram: https://www.instagram.com/c.chowell/ Twitter: https://twitter.com/CChowell_ Soundcloud: https://soundcloud.com/mmoliner Listen to my music here: https://open.spotify.com/playlist/2F7xJmFCNxt6qUmfyvl4uU?si=401ba0f1c1554da7 Listen to Arbor Avenue here: https://open.spotify.com/playlist/3DV... Follow Arbor Avenue here: Tiktok: https://www.tiktok.com/@arboravenue?l... Facebook: https://www.facebook.com/arboravenueband Instagram: https://www.instagram.com/arboravenue... Twitter: https://twitter.com/arboravenueband YouTube: https://youtu.be/O4PnLiSA6K8 Find everything Mak here: https://linkpop.com/mikewarner…
It felt incredible to get back on stage at the DIY Musician Conference in Austin. Trust me, this was worth the three year wait! There were so many takeaways from this years conference! 🎵 The amount of new artists was huge. Love seeing so many new artists and those starting fresh with new projects. 🎵 Many artists feel overwhelmed by all of the data and tools now available to them. 🎵 Time management is a huge challenge for many artists today. 🎵 Artists now talk about finding and building their team whereas in previous years many felt a team would find them. 🎵 Surveying the room there was a number of music streaming platforms artists were not aware of, despite the fact their music is on them. All links mentioned can be found here - https://www.linkpop.com/mikewarner…
I've got another special long-form conversation to share with you. This comes courtesy of Adam Meckler and the GigBoss Podcast. Thanks to Adam for giving me permission to upload this episode and share it with all of you. If you like what you hear please consider subscribing to the GigBoss Podcast! In this episode Adam Meckler talks with Mike about strategy for pitching songs via Spotify for Artists, why emails are better than socials when building fan-artist relationships, how to get your music in retail stores, and a bunch more Gig Boss is a podcast with the goal of helping musicians learn how to navigate the new music economy. Hear directly from artists on how they built their careers, and from Industry pros on how to navigate streaming, social media, sync licensing, booking gigs, routing tours and more. Links to Adam, GigBoss and Mike: https://www.adammeckler.com https://linktr.ee/GigBoss https://linkpop.com/mikewarner Things we talked about: Chartmetric: https://chartmetric.com/ Spotify for Artists: https://artists.spotify.com/ Soundiiz: https://soundiiz.com/…
I'm doing something different for this episode. Thanks to my good friend Forbs West for giving me permission to share this with all of you. Recently I was a guest on his Media Industry Guru Podcast and we had an awesome chat. I wanted to share this with you and if you enjoy the conversation please check out the Media Industry Guru podcast with Forbs West, subscribe and show him some love. Also! My debut course as a LinkedIn Learning instructor is now live. If you want to learn about music release strategies and earn a certificate you can display on your resume and LinkedIn profile please check it out here - https://linkedin-learning.pxf.io/MWCourse1…
The Audiobook is now available! Get the Audiobook from Audible - click here Get the Audiobook from Apple Books - click here Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. With more options than ever for music distribution, standing out in a crowd, deciding where to focus your energy and finding ways to reach your audience become critical choices you and your team will have to make. Now updated to include the latest in digital music, this second edition of Work Hard Playlist Hard covers everything from growth hacks for TikTok and Twitch plus many more. With a focus on playlists and beyond, Work Hard Playlist Hard breaks down the streaming platforms and provides tools that can help artists find and grow their audience. Work Hard Playlist Hard (Second Edition) includes contributions from artists and music-industry experts and is written and narrated by Mike Warner. Get the Audiobook from Audible - click here Get the Audiobook from Apple Books - click here Looking for the paperback instead? Click here to purchase from Amazon, Walmart or hundreds of book stores around the world.…
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