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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ease - Unease - Disease
Manage episode 259719382 series 1951137
Inhalt bereitgestellt von Stay in the Loop with Lucy. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Stay in the Loop with Lucy oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Lockdown can be seen in two ways - our worst nightmare, or an opportunity to re-evaluate, make changes, set new foundations and then take that back out into the world again. Are you ready to consider if the lenses through which you have viewed your life to date are the lenses that best reflect your true self? Gabrielle Caplice and Annette Baker join Lucy Dahill for another in-depth discussion on ease, unease and disease.
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148 Episoden
Manage episode 259719382 series 1951137
Inhalt bereitgestellt von Stay in the Loop with Lucy. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Stay in the Loop with Lucy oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Lockdown can be seen in two ways - our worst nightmare, or an opportunity to re-evaluate, make changes, set new foundations and then take that back out into the world again. Are you ready to consider if the lenses through which you have viewed your life to date are the lenses that best reflect your true self? Gabrielle Caplice and Annette Baker join Lucy Dahill for another in-depth discussion on ease, unease and disease.
…
continue reading
148 Episoden
Alle Folgen
×Meet Alan - he has had throat cancer, which not only changed the way he communicated but changed his relationship with the sound that came out of his mouth. No longer were words just words, they had resonance and meaning.
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1 Connectedness In End Of Life Care 1:06:02
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Meet Melinda and Sally who supported Philip Hills pass over feeling complete. Why is it so rare, why are we afraid to have those conversations that clearly help everyone settle? This audio certainly takes us to and beyond those questions. Get a cup of tea, find a peaceful spot and join us for this power-full discussion.…
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1 Breast Cancer Changed My Life - For The Better 1:08:24
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Meet Michelle who had a 2 month whirlwind from diagnosis to major surgery and how she made the whole experience one that was flipped from being traumatic to deeply healing. For Michelle - she felt 'these things don't just happen'. She learnt how to ask for help and accept support. Paying attention to the detail had major impact in unexpected areas. For example, having a seat in the shower was not only a great support, but actually "really lovely!"…
Meet Kylie who shares her experience of healing from a severe eating disorder. A key moment in the audio...."I realised there was nothing wrong with me". One for parents, practitioners and anyone who doesn't believe true healing is possible.
Sometimes you just need to start the conversation on a tricky topic. Jean Gamble talks about bullying and the role family play in this area. Time to sit up and listen as the foundations we lay in adolescence can play out in other areas of our children's life as they grow up.
Why is it so natural to go into comparison? Are we measured from such an early age that we have forgotten how to adore each other just for being who we are rather than for what we do or achieve? Annette, Gabe and Lucy tease out what is behind this pernicious virus that seems to permeate way too much of our society. Annette and Gabe are both practising counsellors who work with people from all walks of life. Their focus is relationships and have dedicated themselves to walk the intricacy that makes a relationship truly harmonious so they can support clients from lived experience. Their practice crosses borders thanks to online platforms therefore, what they bring to their interviews has a wholeness that leaves no one out 🌎✨…
The year 7-9 Community Problem Solving Team from Ravenswood Girls School have, once again, offered a unique insight into the challenges of Neurodiversity in a school environment. Abi, Millie, Mia and Grace talk us through their project and what their team of 11 have done for the competition this year. Unravelling Uniqueness is a wonderful celebration of how we can celebrate neurodiversity.…
How often do we hide our true selves behind a mask of humour? All too often it gets us out of a crippling shyness or give us an opportunity to be more popular... Meet Philip Hills - a man unafraid to wear a tiara
There is a very particular skill brought to cleaning that leaves an imprint in the home which forms the foundation for how we live and move in that space. Do we appreciate that about the work we do, or the work we employ someone else to do for us? Check out this interview with Mary-Louise, June and Michael as they share what they all bring to the work they do... you will never clean in the same way again - or not appreciate the work your cleaner does on your behalf.…
After the last post on death and dying - I felt there was an important question to ask - do we know how to live?! Let's be honest, there are handbooks for everything and most of them tell us we are have much to learn, so when Cynthia Hickman a psychotherapist wrote a 'Handbook for Being Human' I was intrigued. My interview with Cynthia talks to how we grow up in this world without buying into the fear factor that is fed to us left, right, centre, up and down! Towards the end of the interview Cynthia shares how important we all are to the culture of our world. I so love her call for us all to be part of the change we want to see in the world - to change the culture of being human from the ground up. I see bulbs are sprouting already...…
Are we ready to have a 'maturing' conversation about death and dying that considers the concept of loss and grief and how everyone's experience does not need to be the same? Jasmine, Deborah and Anita offer different lived experiences with one common theme - they did not own the person who passed - no matter the role they played in their lives and therefore their experience of grief was not as 'expected'.…
Helen offers an insight into the generation for whom the internet has been their 'normal'. Her parents introduced her to online dating and yet it was certainly not all smooth sailing. What Helen offers is an insight into manipulation, what you put in reflects what you get out and meeting the right person when you are actually ready not when you think you are ready!…
Hannah has been in the online dating scene for 20 years - she started young! She now has so much to share about what to watch out for and how to embrace all it has to offer
Let me introduce you to Marika, a woman who brings a steadiness to the discussion about online dating, she normalises the practicals of talking to people and when that moment arrives to be exclusive and commit to seeing where the relationship might go. She is also a stunning representation of someone who is unafraid to be themselves - “This is who I am in all my variety of expressions”…
Susan who had never done anything like this before, "it was like starting all over again”. She offers her experience as an older person and takes some of the mystery out of it. Clearly, Susan would encourage us all to have a go at something new because even though something isn’t quite right and might not continue, there is still lots of opportunity to grow for all involved. Most importantly - what is your 'WHY', for Susan it was simple, you can’t not share all your gorgeousness with someone else.…
Trudy started online dating at 40. She had experienced all the comments about having to meet someone, about feeling like it was never going to happen. Then she got speaking to a local farmer! Trudy went from Mr High to Mr Right with wonderful support and a little bit of coaching from family and friends! Top tip - make sure your photo matches what you look like now...…
Meet Rosie, her strengths are honesty and directness. Why mess around, why look or settle for scraps, still falling for feeling 'not worthy' of love?
Meet Shelley who has a slightly different perspective to dating sites. She has learnt a lot about herself, but also about the games, the manipulation and the resulting hurts that is rife within the online dating world. If we don't want to play the games it may be worth remembering that each swipe left or right is a person and that if you are calling not to be used, then to be sure you are acting with integrity yourself.…
We think we want to 'play the field' and hang out to see if we get a better offer but I am not so sure this is the way to go! From what I am hearing from these women it is about setting a standard knowing your self-worth way before you meet someone. Then there is no question of whether you will be one to 'mess around' or not...…
Each of our children are very different and no one size fits all. This Big Little Kids audio is from parents who have parented their teens through the challenge of the end of High School. Here they offer back some experience that may support you to embrace what is on offer in those last years. Still Stay in the Loop with Lucy but a slightly different flavour!…
Sometimes we need to take a moment to understand what is behind the rebellion. Stay in the Loop with Lucy takes a moment here with Big Little Kids to consider how we can view our behaviour in childhood as an adult. Does the child inside ever really go or is there a big little kid in all of us trying to work out what was behind our seemingly wayward behaviour and can that reflection offer gold to parents trying to deal with a rebellious teen?…
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Stay in the Loop with Lucy
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Rather than judge the Gamer in your home, perhaps it is about understanding them. Leigh has been that gamer, and now reflects on her addiction from 'the other side' where the compulsion loop, she so simply describes, has no hold on her. There are some great top tips on how to address an addiction, be that to gaming or anything else that is used to cope with life rather than live it.…
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Stay in the Loop with Lucy
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Young people have much to say but how do they find an outlet for that expression without being intimidated by doing something new or meeting new people? Meet Eloise who started to see the benefits of the Social Justice team in year 9 at school and now sees it as part of who she is and her purpose in life.…
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Stay in the Loop with Lucy
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Has a woman's cycle been reduced to knowledge about how to, or how not to, get pregnant? Is there more to understand about the cycles of our body and could our body's cycles be as expressive as natures cycles but we are missing the text messages?! Join Sara Harris from Living Stillness and founder of Follow Your Flow as she takes us into the most wonderful world of wonder - the female body.…
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Stay in the Loop with Lucy
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We have all these pictures about how to be the perfect parent and they can all come to a rather messy, puss filled head when constrained by lockdown and restrictions in our physical space. Yet how we approach it can have a massive impact on outcomes. What if it is a wonderful opportunity to listen to each other and to honour what each person in the home is feeling? Listen to my three amazing guests share their lived experiences.…
Two men, two very different experiences but one outcome - a new focus on life with all to live for. Meet Greg and Sam, both are out of work but embracing life at home with the family and discovering that their wives have been working much harder than they gave them credit for!
We can see children as too small to know any better, or we can see them as equals who have much to offer us by reflection. Ryan Adams shares with great tenderness how his behaviour could have been described as 'rambunctious' and perhaps 'difficult' but to him, he was trying to work out who he was and trying to build his own boundaries. Now, as a parent himself, he offers some wise reflections for us, not just as parents, but as a community who parent the many children and young adults in our community.…
This interview considers the challenges faced by 3 women who had successful careers and who lost their jobs during COVID-19. Rather than shut them down, it has opened them up to countless opportunities. Join Rachel, Anna and Carmen share how this has opened their eyes to so much more than their job titles and helped them consider how we might raise our girls to value their essence beyond the external trappings.…
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Stay in the Loop with Lucy
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Lockdown can be seen in two ways - our worst nightmare, or an opportunity to re-evaluate, make changes, set new foundations and then take that back out into the world again. Are you ready to consider if the lenses through which you have viewed your life to date are the lenses that best reflect your true self? Gabrielle Caplice and Annette Baker join Lucy Dahill for another in-depth discussion on ease, unease and disease.…
It is not so simple to clock criticism and just stop it, sometimes we need to take a step back an understand why it is there and why it is our 'go-to' when things don't go our way. Annette and Gabrielle offer an insight into ho we can take a moment to stop, observe and read before we react and find ourselves in a toxic soup of criticism again.…
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