Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls with Kel Haney

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

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Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective.

Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls -- The Highlights:

• Why scripts don’t work
• The power of vulnerability
• Five-minute fundraising ask framework
• Effective voicemail strategies
• Time management for fundraising calls

Actionable Tips:

➜ Be prepared but flexible:Have talking points, but allow the conversation to flow naturally.
➜ Personalize your approach:Reference past interactions or specific donor interests to build rapport.
➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests.
➜ Follow up consistently:Whether via email or another call, keep the lines of communication open.
➜ Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting.

Resources Mentioned:

• Kel’s Website: kelhaney.com
• Free Resource: Eight Phrases Not to Use in Fundraising and Five Tips for Mid-Level Giving

Connect with Us:

• Connect with Maria Rio
• Connect with Kel Haney

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Coming Next Week:

Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out.

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• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded!
• Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.