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588: New SEO Strategies - How to Diversify Your Brand With an SEO Content Calendar with Laura Arnold
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In episode 588, Megan chats to Laura Arnold about why an SEO content calendar is important for diversifying your brand and how to set it up to improve your rank on Google.
Laura Arnold is a New York City-based Emmy-Nominated Culinary Television Producer, Cookbook Consultant, and award-winning Content Creator with over a decade of experience. She currently is the Supervising Culinary Producer for Food Network’s The Kitchen, and has worked previously at ABC’s The Chew, DotDash Meredith, Good Housekeeping, Food52, kitchn.com, and with many more brands.
In this episode, you’ll learn more about how to balance new posts with content updates, which keywords to choose, the significance of storytelling and expert phrasing and whether social media is important or not.
Key points discussed:
- Consistency is key: Maintain consistent SEO efforts and content creation for long-term growth and success.
- Manageable workloads: Create a content calendar that fits within your capabilities and resources for sustainable success.
- Competitor analysis: Research and understand the top-performing content in a given niche to help you develop effective SEO strategies.
- Keyword research and targeting: Identifying high-volume, low-competition keywords is a key step in creating content that resonates with the target audience.
- Interlinking and content pillars: Strategically linking related content within posts and building out content pillars can improve site navigation and user experience.
- Storytelling and expert phrasing: Balance personal narratives with authoritative language to help engage readers and establish the blogger as an expert in their field.
- Performance tracking: Regularly monitoring and analyzing SEO metrics, such as impressions and keyword rankings, can inform content optimization and strategy adjustments.
- Social media integration: Leveraging social media platforms to share and promote content can help diversify a brand's digital presence and reach a wider audience.
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