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579: Monetization 2.0 - How to Innovate Beyond Ads for Sustainable Revenue Growth with Sandie Markle
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In episode 579, Megan chats to Sandie Markle about why we should shift our mindset about AI and instead leverage technology to create sustainable revenue growth beyond ads.
With a passion for all things food, Sandie's journey in the tech world has equipped her with a unique perspective and a refined palate. As the former Senior Director of Content Engineering at SideChef, she led strategic initiatives to optimize grocery partnerships and recipe content, amassing over 18 years of expertise in efficient processes and robust strategies. Now, as the founder of Blueberri Consulting, she's dedicated to helping businesses elevate their content and tech infrastructure to help home cooks all over the world make memorable meals.
In this episode, you’ll learn about how to stay ahead of the curve with AI and other technology advancements as well as the importance of updating your LinkedIn page as you never know how it might benefit your business.
Key points discussed:
- Embracing AI and technology: Embrace AI and new technologies to stay ahead of trends and remain competitive in the food blogging industry.
- Overcome resentment through education: Educate yourself on AI concepts and trends to help overcome the resentment towards AI-generated content.
- Collaboration with tech companies: Explore non-traditional partnerships and collaborations with tech companies to integrate recipes and leverage your food blogging expertise.
- Prompt engineering opportunities: You can leverage your domain expertise to help refine AI models and produce better quality, practical recipes.
- Strengthen LinkedIn presence: Maintaining a strong LinkedIn profile can help food bloggers connect with B2B opportunities and stay informed about industry changes.
- Bridge the gap between food and tech: There is a need to bridge the communication gap between food bloggers and tech companies to create better content experiences.
- Embrace change and innovation: Technology is constantly evolving, and you need to be adaptable and willing to embrace new opportunities.
- Importance of teamwork: The strength of the team is in the individual members, and food bloggers should focus on being strong individual contributors.
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