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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Vibrant Music Teaching Podcast | Proven and practical tips, strategies and ideas for music teachers
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My top 7 takeaways from MTNA 2024
Manage episode 414129170 series 2609518
Inhalt bereitgestellt von Nicola Cantan. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Nicola Cantan oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Sharing a few takeaways from the latest MTNA conference in Atlanta.
Find out more about membership at vibrantmusicteaching.com.
339 Episoden
Manage episode 414129170 series 2609518
Inhalt bereitgestellt von Nicola Cantan. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Nicola Cantan oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Sharing a few takeaways from the latest MTNA conference in Atlanta.
Find out more about membership at vibrantmusicteaching.com.
339 Episoden
Alle Folgen
×🎹 Lessons from Nobuyuki Tsuji: Joy, Listening & Breaking Barriers 🎶 Hey there, beautiful teachers! 🌟 In this episode, I’m sharing my reflections from an unforgettable concert with the incredible pianist Nobuyuki Tsuji . From his pure joy in music to his unique learning process as a blind pianist , there’s so much we can take away as musicians and educators. Plus, let’s talk about breaking classical music traditions and how we can make concert halls more welcoming for new audiences. 🎼✨ Tune in for inspiration, insights, and a fresh perspective on music education! 🎧💡 #PianoTeaching #NobuyukiTsuji #MusicEducation #ClassicalMusic Find out more about membership at vibrantmusicteaching.com.…
Is struggle a requirement for success? In today’s episode, we unpack a deeply ingrained belief in music education—and beyond—that says, because I struggled, you should too. From extreme examples like Whiplash to subtle teaching habits, we explore how this mindset impacts students, the role of grit, and why making things unnecessarily difficult might actually be exclusionary. Instead of reinforcing outdated traditions, how can we empower students with smarter, more effective learning strategies? Let’s rethink the struggle bus and make music education more inclusive, engaging, and fun. 🚀🎶 Find out more about membership at vibrantmusicteaching.com.…
🎧 The Vibrant Music Teaching Podcast In this episode, Nicola Cantan explores how changing your position in the teaching room can transform your perspective and enhance your students' experience. Discover the surprising impact of where you sit, stand, or move during lessons, and join Nicola in an experiment to try something new in your teaching space. Listen in for fresh ideas to improve connection and insight! Find out more about membership at vibrantmusicteaching.com.…
🎧 The Vibrant Music Teaching Podcast In this episode, Nicola Cantan dives into the pros and cons of regular recitals. Should you plan more performance opportunities, or could they distract from broader musical progress? Discover how to find the right balance for your studio and why Nicola is experimenting with fewer recitals this year. Tune in for insights and inspiration! Find out more about membership at vibrantmusicteaching.com.…
🎧 The Vibrant Music Teaching Podcast In this episode, Nicola Cantan shares how a simple “morning memo” can transform your productivity. Learn how to reclaim focus, reduce mental noise, and make the most of your day—whether in the morning or any time that works for you. Tune in for practical tips and inspiration! Find out more about membership at vibrantmusicteaching.com.…
🎶 The Vibrant Music Teaching Podcast 🎶 🎧 Hosted by Nicola Cantan, this episode dives into five favorite things bringing joy this month—knitting, inspiring piano pieces, an incredible recipe app, embracing a concert-free season, and reclaiming time with Instagram limits. Whether you're looking for fresh teaching inspiration or a little more fun in your life, tune in for practical tips and joyful ideas. Find out more about membership at vibrantmusicteaching.com.…
Welcome to the Vibrant Music Teaching Podcast with Nicola Cantan! In this final episode of 2024, Nicola shares insights from an unexpected source—dog training! Discover how principles like celebrating success, avoiding overloading, and embracing the learning process can transform your teaching. Reflect on a year of growth, celebrate wins, and get inspired for 2025. Don’t miss this fun, insightful episode packed with lessons for every music teacher! Find out more about membership at vibrantmusicteaching.com.…
Hi, I'm Nicola Cantan! In today’s episode, we’re diving into organizing teaching resources —a hot topic for many teachers. Zsuzsa asked how to manage both physical and digital resources, especially from multiple sources. I’ll share practical tips for creating a system that works for your brain, keeping everything accessible and tidy—just in time for year-end organization! We’ll explore: Streamlining physical games and books. Setting up user-friendly digital folders and naming systems. Tools like Dropbox and why a good enough system beats perfection. Stay tuned to get inspired for your 2025 teaching organization goals! Find out more about membership at vibrantmusicteaching.com.…
This week, Nicola dives into a question from Michelle about helping a tween piano student overcome their resistance to practicing strategies in lessons. This student, who prefers working independently at home, is now facing challenges at the early intermediate level. Nicola explores the underlying issues, like vulnerability and fear of mistakes, and shares playful, gentle approaches to ease the transition. Learn how to use games, role-reversal, and creative strategies to teach practice techniques without adding pressure or embarrassment. Tune in to gain fresh insights into supporting students through emotional challenges in lessons—and fostering a love for learning. Find out more about membership at vibrantmusicteaching.com.…
You're Listening to the Vibrant Music Teaching Podcast with Nicola Cantan Discover step-by-step strategies to implement meaningful changes in your music studio, like transitioning to a practice app. Nicola offers practical advice on handling resistance to change, setting up systems, and engaging students and parents effectively. Whether you're streamlining your studio's organization or enhancing student practice, this episode provides actionable tips to ensure smooth transitions and lasting improvements. Follow along for insights, tools, and encouragement to elevate your teaching journey! Find out more about membership at vibrantmusicteaching.com.…
In this episode of the Vibrant Music Teaching Podcast, Nicola Cantan discusses a unique perspective on what she calls “the good ones” – those students who are quiet, diligent, and well-behaved. Nicola explores how these "good" students often fly under the radar and might not get the same level of attention or adjustments to their learning approach that more demanding students do. Through her own childhood stories and experiences with the Colorful Keys team, she encourages music teachers to reflect on whether these students could benefit from more movement, new learning strategies, or simply more of the teacher’s active focus. Find out more about membership at vibrantmusicteaching.com.…
Join host Nicola Cantan in this episode of The Vibrant Music Teaching Podcast as she shares insights from watching nearly 60 video clips submitted by passionate music teachers around the world. Discover valuable lessons from different teaching styles, creative strategies, and unique approaches that can help inspire your own music teaching journey. Nicola discusses the power of recording lessons for growth, the joy of watching dedicated teachers in action, and the importance of supporting one another in this field. Plus, get a sneak peek into the new "Music Lesson Clips" YouTube channel, launching soon, where you can witness these incredible teaching moments firsthand. Find out more about membership at vibrantmusicteaching.com.…
Welcome to the Vibrant Music Teaching Podcast! I'm Nicola Cantan, your host, and today we’re diving into the world of music practice mottos. Whether you're out for a walk, cleaning up, or simply relaxing, thanks for letting me join you for a few moments. Today, we're talking about those words of wisdom that can guide music practice, support our students, and spark progress, whether it's a catchy rhyme or a saying that helps students tackle perfectionism or keep a steady beat. I’ll be sharing some mottos and would love to hear any you use in your teaching! And if you want to contribute or have questions, head over to vibrantmusicteaching.com/question. Stay tuned to be inspired with mottos that can make a difference in the way students approach practice. Plus, if you're interested in joining the best community of music teachers online, check out vibrantmusicteaching.com for resources, games, and support every month. Let’s get started! Find out more about membership at vibrantmusicteaching.com.…
In this episode of the Vibrant Music Teaching Podcast, host Nicola Cantan dives into programs for young beginners, offering valuable advice for structuring music lessons, especially for homeschool groups. Nicola also introduces the Epic Clip Contest, where teachers can win a $1,000 Visa gift card by submitting a short video of their teaching. With practical tips on using existing curricula, like Mini Musicians, and ideas for making lessons engaging and effective for mixed-age groups, this episode is packed with inspiration for music teachers. Don’t forget to submit your clips before the October 31st deadline! Find out more about membership at vibrantmusicteaching.com.…
In this episode of the Vibrant Music Teaching Podcast, host Nicola Cantan answers a listener's question about handling a tricky piano student who rushes through pieces and struggles with learning new ones. Nicola shares creative strategies for making lessons more engaging, using improvisation, games, and thoughtful planning to help students build skills without feeling overwhelmed. Whether you're facing similar challenges or just looking to refresh your teaching approach, Nicola offers practical advice to inspire your next lesson. Submit your own teaching questions at vibrantmusicteaching.com! Find out more about membership at vibrantmusicteaching.com.…
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