032 - Designing Maps & Marketing Tips with Christian of CZRPG

Roll Play Grow: A TTRPG Business Podcast

Christian Zeuch is a Brazilian cartographer and author who has published a large number of supplements, adventures, and map packs on both DM’s Guild and DriveThruRPG. He has some absolutely amazing advice that he shares as he describes his journey to becoming a best-selling cartographer involving marketing strategies, strategies for planning future publications, collaborations, and more. He also has a Kickstarter launching very soon that we discuss towards the end of the interview that sounds like it will be very cool. We did record this episode early, so he doesn’t go into too much detail, but that Kickstarter will be launching on October 26th, and I’ll include a link in the show notes. Christian is a fount of knowledge and recommends some pretty amazing resources throughout the show. If you’re interested in learning more about publishing on these platforms, then I know you’ll love this episode.
If this is your first time tuning in to the show, welcome. This podcast is a part of Lightheart Adventures, which is a small company I co-founded with my husband. We offer a weekly blog on our website where you’ll find tips for running games, free monthly one-shot adventures, product reviews, and more. You’ll find that blog at lightheartadventures.com. Brenton also creates beautiful dungeon maps, both on DM’s Guild and on a commission basis.
Another way you can support the show is by checking out our affiliate links, like Found Familiar Coffee: the most delicious and nerdy coffee you’ll ever taste, and you’ll get to collect some pretty cool D&D themed art on every package. Go to foundfamiliar.com and enter code LightheartADV to get 10% off your order, enjoy delicious coffee, and help me keep this show running.
That is all for now, so please sit back and enjoy this conversation with Christian.
Find Christian and CZRPG at:

• Website
• Amazing Encounters & Places Kickstarter
• DM's Guild
• DriveThruRpg

Find Roll Play Grow:

• Show Page
• Patreon
• Lightheart Adventures Website
• Lightheart Twitter
• Lightheart Instagram

Found Familiar
Delicious coffee meets Dungeons & Dragons artwork. Use code lightheartadv for 10% off your order.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Find Roll Play Grow:

• Show Page
• Patreon
• Discord
• Lightheart Adventures Website
• Lightheart Twitter
• Lightheart Instagram

Kapitel

1. Introduction & Updates (00:00:00)

2. Christian Introduction (00:02:41)

3. What is CZRPG? (00:06:43)

4. How Christian got into cartography (00:13:40)

5. How Christian got into writing D&D supplements (00:18:31)

6. Sales techniques (00:26:10)

7. DM's Guild vs DriveThruRPG (00:28:45)

8. Christian's Email Marketing Strategy (00:32:57)

9. Design & production process (00:39:10)

10. What has been the most challenging part? (00:45:35)

11. What has been the most rewarding part? (00:47:06)

12. Upcoming projects & Kickstarter (00:49:18)

13. Where can people find you? (00:52:20)

14. Wrap-up (00:53:31)