Lead Generation: Qualifying Open House Visitors as Potential Buyers and Sellers (also Navigating Dialogue Post NAR Settlement)

Real Estate Practice Podcast

In this scenario, you are the listing agent interacting with potential buyers and sellers at an open house. You aim to gather information about their real estate needs while representing the seller’s interests. If the visitor shows interest in working with you, an appointment to discuss representation and agreements would be necessary.
Requirements

• Download A PDF of this Conversation
• Clear explanation of agency relationships
• Active listening and empathy
• Building rapport without pressuring visitors
• Knowledge of local market and property-specific details

The intention is to engage open house visitors, provide them with relevant information, ensure they understand the representation structure, and encourage them to set up an appointment for further discussion if they’re interested in working with you.

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This content is for educational purposes only and does not make any guarantees. We suggest you seek the help and/or advice of your broker, coach, mentor, office manager, attorney, and/or financial advisor. Brought to you by Darren Tunstall, a licensed real estate agent, DRE #01853445. This podcast operates independently of Darren's affiliation with Keller Williams Realty and any REALTOR® associations. The intention is to provide you with valuable information, insights, and practical tools. Please note that all results may vary, and participants are responsible for ...

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1. Lead Generation: Qualifying Open House Visitors as Potential Buyers and Sellers (also Navigating Dialogue Post NAR Settlement) (00:00:00)

2. Real Estate Scripts Podcast Episode Discussion (00:00:07)

3. Open House Visitor Qualification and Representation (00:08:00)

4. Property Representation Appointment Scheduling (00:16:11)

5. Maximizing Open House Lead Generation (00:28:13)