#234 - "Todos os diários": uma conversa sobre a vida e obra de Lúcio Cardoso

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The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

vor 2 Jahren 49:05

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De Dostoiévski à Bíblia, de Guimarães Rosa a Freud, as leituras e citações feitas por Lúcio Cardoso nos seus diários e textos recolhidos iluminam seu próprio processo criativo, sua angústia diante do papel, sua trajetória de pensamento, o abismo entre a ideia e a escrita. Em edição ampliada e revisada, a Companhia lança “TODOS OS DIÁRIOS” em dois volumes concebidos como um projeto artístico pelo próprio autor. Para conversar sobre a vida e obra de Lúcio Cardoso, convidamos o doutor em literatura Ésio Macedo Ribeiro, organizador dos diários, e a professora Cássia dos Santos, que assina a orelha do primeiro volume. 📚 Sobre os livros: O primeiro volume traz os diários do autor até 1951, repletos de citações literárias e de investigações bíblicas, uma obsessão de Cardoso. O segundo volume traz textos inéditos do escritor, além de uma coluna de jornal que Cardoso manteve e que recebeu o adequado título de "Diário não íntimo”.

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