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Social Psychology in Marketing, with Bo Bennett
Manage episode 426169179 series 1947256
Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change.
Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing strategy and tactics.
Check out Bo's work (businesses) http://archieboy.com (books) http://bobennett.com
Subscribe to the Neil Wilkins Podcast on your favourite podcast service https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at http://neilwilkins.online Neil Wilkins Online
479 Episoden
Manage episode 426169179 series 1947256
Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change.
Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing strategy and tactics.
Check out Bo's work (businesses) http://archieboy.com (books) http://bobennett.com
Subscribe to the Neil Wilkins Podcast on your favourite podcast service https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at http://neilwilkins.online Neil Wilkins Online
479 Episoden
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