E17 - Robert Cheeke - Building Bodies & A Better World

Mended Paths Podcast

Hi Path Menders, This week I am honored to bring you a most excellent conversation with two-time natural bodybuilding champion, Robert Cheeke. Robert is considered one of VegNews Magazine's most influential vegan athletes and has a lot going on. He is founder and President of Vegan Bodybuilding & Fitness, and he is the best-selling author of the books: - Vegan Bodybuilding & Fitness - The Complete Guide to Building Your Body on a Plant-Based Diet, and his latest book, - Shred It!: Your Step-by-Step Guide to Burning Fat and Building Muscle on a Whole-Food, Plant-Based Diet. He is also working on a third book to be released later in 2017 called Plant Based Muscle. In addition to writing and operating Vegan Bodybuilding & Fitness, Robert gives lectures around the world and is a regular contributor to Vegan Health & Fitness Magazine, Naked Food Magazine, and Forks Over Knives. He is a multi-sport athlete and entrepreneur, and has done all this while following a plant-based diet for over 20 years! In today’s show we discuss (show notes): - From growing up on a farm to embracing veganism - Mending his path at an early age (1:30), - Sometimes the apple falls far from the tree (4:21), - Interesting family dynamics - Ranchers, Vegetarians, and Vegans (6:17), - Passion tends to lead to confrontational encounters (8:53), - The island is shrinking / be true to yourself (11:26), - Lead by positive example (15:41), - People tend to want what they don't have - Robert's desire to be bigger and stronger (19:22), - Transparency, consistency, and accountability is the "fit-all" recipe for success (23:40), - "A man dreams of a thousand paths, but wakes and walks the old one" - Chinese Proverb (29:13), - We all have 1440 minutes in a day - Choose activities that you expect to provide a good return on investment (31:09), - But sometimes it's hard to measure the potential return (36:28), - Only half of advertising is effective... but which half? (38:00), - On scheduling versus taking it day-by-day, hour-by-hour (38:35), - "Plant Based Muscle" coming soon (43:58), - On release - good things take time (48:30), and, - Robert's advice for Path Menders (51:23). Thanks for Listening! Don’t miss an episode! Join the Mended Paths Community and receive notification when a new episode is released. Plus, get your copy of the free Mended Paths: Back to Better “Healthy Living Quick Reference Guide” when you sign-up! We’d also love to hear from you; leave a comment or email us at [e-mail]. Wishing you the Best of Health, Chadwick @ The Mended Paths Podcast