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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
II – Dias 708 a 710 | Proibido elogiar general, sujeito a paulada, Parte II | 04/11 a 06/12/24
Manage episode 454319410 series 2922931
Inhalt bereitgestellt von Central 3 Podcasts. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Central 3 Podcasts oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
800s e tantas páginas, parte II
The post II – Dias 708 a 710 | Proibido elogiar general, sujeito a paulada, Parte II | 04/11 a 06/12/24 appeared first on Central 3.
421 Episoden
Manage episode 454319410 series 2922931
Inhalt bereitgestellt von Central 3 Podcasts. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Central 3 Podcasts oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
800s e tantas páginas, parte II
The post II – Dias 708 a 710 | Proibido elogiar general, sujeito a paulada, Parte II | 04/11 a 06/12/24 appeared first on Central 3.
421 Episoden
Alle Folgen
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1 II – 2025.14 – Moraes, Cid e um tango 1:30:05
1:30:05
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A oitiva. The post II – 2025.14 – Moraes, Cid e um tango appeared first on Central 3 .
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1 (COM TRADUÇÃO) II – 2025.13 – Medo e Delírio em Washington, Munique, Haia e Buenos Aires 1:46:00
1:46:00
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[DENÚNCIA: PEDRO DALTRO ESTÁ QUERENDO MATAR O CRISTIANO COM UM EPISÓDIO DESSE TAMANHO, PUTA QUE PARIU] Pix no medoedelirioembrasilia@gmail.com se tiver na pilha. Se não, vai gastar com cerveja que é o que tu quer, que eu sei. The post (COM TRADUÇÃO) II – 2025.13 – Medo e Delírio em Washington, Munique, Haia e Buenos Aires appeared first on Central 3 .…
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1 (SEM TRADUÇÃO) II – 2025.13 – Medo e Delírio em Washington, Munique, Haia e Buenos Aires 1:46:00
1:46:00
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[DENÚNCIA: PEDRO DALTRO ESTÁ QUERENDO MATAR O CRISTIANO COM UM EPISÓDIO DESSE TAMANHO, PUTA QUE PARIU] Pix no medoedelirioembrasilia@gmail.com se tiver na pilha. Se não, vai gastar com cerveja que é o que tu quer, que eu sei. The post (SEM TRADUÇÃO) II – 2025.13 – Medo e Delírio em Washington, Munique, Haia e Buenos Aires appeared first on Central 3 .…
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1 II – 2025.12 – ADPF das favelas e o almoço do Barroso 1:01:35
1:01:35
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Chega logo, carnaval. The post II – 2025.12 – ADPF das favelas e o almoço do Barroso appeared first on Central 3 .
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1 II – 2025.11 – A espantosa honestidade de Múcio 1:05:22
1:05:22
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Promoção ANISTIA É O CARALHO no loja.medoedelirioembrasilia.com.br; A inundação de Donald Trump; Haddad; Múcio. The post II – 2025.11 – A espantosa honestidade de Múcio appeared first on Central 3 .
Educação; inflação. The post II – 2025.10 – A porra da inflação appeared first on Central 3 .
EUA e Argentina. Versão COM TRADUÇÃO. Se quiser sem tradução, vai no nosso feed! The post II – 2025.09 – Medo e Delírio gringo (COM TRADUÇÃO) appeared first on Central 3 .
EUA e Argentina. Versão SEM TRADUÇÃO. Se quiser com tradução, vai no nosso feed! The post II – 2025.09 – Medo e Delírio gringo (SEM TRADUÇÃO) appeared first on Central 3 .
Câmara e Senado, Motta e Alcolumbre. The post II – 2025.08 – Tudo como dantes no quartel de Abrantes appeared first on Central 3 .
Carla Zambelliiiiiiiiiii; Presidências das casas; A inversão; Trump; Deepseek. Se der e puder, pinga um no Apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com The post II – 2025.07 – Sai Lira, volta Alcolumbre e a inversão appeared first on Central 3 .
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1 II – 2025.06 – Petro & Trump 1:07:19
1:07:19
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Bolsonaro e ministros palacianos; Petro, o brabo; Delação Cid (Malditos milicos); Dívida dos estados, federalização e Eletrobrás; STF e conciliação; Rubens Paiva; Reforma tributária; Gov. Lula e Diabetes. Se quiser e puder, pinga um lá no Apoia.se, no Patreon, na Orelo ou no pix “ medoedelirioembrasilia@gmail.com ”! Valeu! <3 The post II – 2025.06 – Petro & Trump appeared first on Central 3 .…
Malafaia contra a Gula; Reforma e Zema chato. Se der, quiser e puder, pinga um no Apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com Um abraaaaaço! The post II – 2025.05 – A reforma tributária e o choro do Zema appeared first on Central 3 .
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1 (COM TRADUÇÃO) II – 2025.04 – Muito medo e muito delírio em Washington 1:06:01
1:06:01
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VERSÃO COM TRADUÇÃO Mujica, Bozo no aeroporto e Trumpismo desvairado. Se der, quiser e puder, pinga um lá no apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com. The post (COM TRADUÇÃO) II – 2025.04 – Muito medo e muito delírio em Washington appeared first on Central 3 .
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1 (SEM TRADUÇÃO) II – 2025.04 – Muito medo e muito delírio em Washington 1:06:01
1:06:01
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VERSÃO SEM TRADUÇÃO Mujica, Bozo no aeroporto e Trumpismo desvairado. Se der, quiser e puder, pinga um lá no apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com. The post (SEM TRADUÇÃO) II – 2025.04 – Muito medo e muito delírio em Washington appeared first on Central 3 .
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1 II – 2025.03 – A porra do Pix! 1:05:24
1:05:24
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Legado da anistia; A disgraça da história do Pix; Crefisa; Fear and Loathing in Washington D.C. (Zuckerberg e afins). Legado da anistia; A disgraça da história do Pix; Crefisa; Fear and Loathing in Washington D.C. (Zuckerberg e afins). Se der, quiser e puder, pinga um no apoia.se, na orelo, no patreon ou no pix medoedelirioembrasilia@gmail.com . <3 Se der, quiser e puder, pinga um no apoia.se, na orelo, no patreon ou no pix medoedelirioembrasilia@gmail.com . <3 The post II – 2025.03 – A porra do Pix! appeared first on Central 3 .…
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