Erin Hawryluk on AdTech Innovation, AI Integration, and Breaking Barriers in Marketing

Marketing, Media & Adtech

In this exhilarating episode of "The Adotat Show," we dive headfirst into the world of ad tech with Erin Hawryluk, the VP of Marketing at Cadent. Erin takes us on a rollercoaster ride through her career, sharing tales of navigating the testosterone-fueled boys' club of the early 2000s. She recalls the days when strip clubs were the networking venues of choice, and women were expected to grin and bear it. But Erin, with her unyielding spirit and a sledgehammer in hand, shattered those outdated norms and emerged as a beacon of change in the industry.

Erin discusses Cadent's recent acquisition of AdTheorent, a move set to revolutionize the advertising world. With a blend of AdTheorent’s AI and predictive audiences and Cadent's patented viewer graph and household-level targeting, Erin and her team are poised to drive measurable outcomes for their advertising partners. She shares her insights on the future of TV and digital media, predicting a seamless integration that will make it easier for consumers to find and consume content affordably.

Join us as Erin opens up about her journey from uncomfortable dinners and conversations to becoming a leader who champions flexibility, equality, and innovation in ad tech. She talks about the evolution of the industry, the importance of bringing others along for the ride, and her vision for a future where targeted advertising is both effective and respectful. Whether you're an ad tech veteran or a curious newbie, this episode is packed with wisdom, wit, and a whole lot of Erin's infectious enthusiasm.

Keywords:

Ad Tech, Marketing, Cadent, AdTheorent, Erin Hawryluk, The Adotat Show, Digital Media, Programmatic Advertising, AI in Advertising, Predictive Audiences, Women in Tech, Flexible Work Environment, Career in Ad Tech, Advertising Industry Trends, Shattering Glass Ceilings, Leadership in Marketing.