Ep 352: Create Once, Publish Everywhere

Market Proof Marketing: Home Builder Marketing Insights

Jackie Lipinski, Julie Jarnagin and Beth Russell host episode 352 and discuss creative ways to repurpose content -- bringing home the idea of "create once, publish everywhere." This episode also covers AI (is it getting dumber?), and finding ways to energize and approach even "mundane" topics. And last but not least, never underestimate how many people put their pets at the forefront of their homebuilding decisions!

Story Time (3:38):

• Beth had a "moment of magic" on a leadership call recently
• Jackie went to Banff, Canada for her 10-year anniversary, and received the most lovely handwritten cards
• Julie shared a moment from a recent call where a topic that could be considered mundane turned into an energized conversation

From The News (18:09):

• Creative Repurposing Strategies for Digital Marketing Success: (https://www.doyouconvert.com)
• Did AI Already Peak And Now It's Getting Dumber? (https://futurism.com)
• Prioritizing Pets: New Study Reveals The Role Animals Play In Home Design (https://www.builderonline.com)

Question Of The Week: Do you think the title of the model home is important (sales center, sales gallery)?

• Is the term "sales" too intimidating?
• Clarifying and setting good expectations on the website
• Paying attention to your local market

Things We Love - Things We Hate (39:09):

• Beth's husband just celebrated his 40th birthday, and she surprised him with an Ember mug that he absolutely loves
• Julie enjoyed meeting Beth's husband who came and spoke to a group about leadership
• Jackie's favorite thing is from Amazon -- a portable hanging travel shelf bag -- which made living out of a suitcase so much easier

Market Proof Marketing · Ep 352: Create Once, Publish Everywhere

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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