Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner

Make Marketing Suck Less for Expertise-Driven Solo Businesses

“Figuring out how to explain what you do in ways that resonate with other people and connects them to what they're feeling right now is tricky.”

Have you ever been talking to someone explaining what you do and they're staring at you like you're speaking a language they've never even heard before and don't even know how to begin to comprehend.

Please know you're not alone.

So many brilliant business owners struggle to connect with their clients, not because they lack knowledge, but because they're stuck in expert speak.

It's like we think, if I can just give you all the information, then that will be enough. You'll be wowed, and you'll book a call with me. Unfortunately, that's not how it works.

And what's really happening is how we can help them, how our expertise benefits them and their lives is getting lost in translation.

Zoa Conner is a functional health and wellness expert who helps you feel better, not older, through personalized lifestyle guidance and education, knows this firsthand.

When Zoa and I first met, her message was getting lost and she’ll tell you how she overcame it and how it’s making marketing suck less for her!

In this episode, you will hear:

• The critical role of messaging in getting clients ready for the work you do
• The difficulties small businesses face in competing with larger companies and the emphasis on local SEO.
• How initial consultations are structured to identify client concerns and create personalized plans.
• The importance of continuously revisiting and optimizing marketing strategies for better client alignment and business growth.

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Full show notes and transcript are here.