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Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty
Manage episode 421777457 series 3272525
Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to minimize the time customers spend in the waiting room.
Just prior to the 2024 Super Bowl, Great Clips and mobility manufacturer Kawasaki partnered in a campaign featuring Kawasaki’s RIDGE® side x side while tapping into the power of a legendary haircut.
Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.
Watch the full interview here: https://youtu.be/er1rcH8OJhs
Kapitel
1. Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty (00:00:00)
2. Innovative Marketing Strategies Drive Customer Loyalty (00:00:05)
3. Driving Loyalty Through Fun Engagement (00:10:27)
4. Customer Loyalty and Personal Inspiration (00:14:46)
376 Episoden
Manage episode 421777457 series 3272525
Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to minimize the time customers spend in the waiting room.
Just prior to the 2024 Super Bowl, Great Clips and mobility manufacturer Kawasaki partnered in a campaign featuring Kawasaki’s RIDGE® side x side while tapping into the power of a legendary haircut.
Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.
Watch the full interview here: https://youtu.be/er1rcH8OJhs
Kapitel
1. Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty (00:00:00)
2. Innovative Marketing Strategies Drive Customer Loyalty (00:00:05)
3. Driving Loyalty Through Fun Engagement (00:10:27)
4. Customer Loyalty and Personal Inspiration (00:14:46)
376 Episoden
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