How Ambassatours Became Atlantic Canada's Largest Sightseeing Tour Company

Insights with Don Mills and David Campbell- An Acadia Broadcasting Podcast

Dennis Campbell, the Founder of Ambassatours, first became interested in the tour business at the age of seven years ago when he accompanied one of his sister's guided tours and started his company in 1987 while still in high school. At its peak, the company had annual revenues of $30 million and employed nearly eight hundred people,100 buses and served 19-21 ports. Last year the company had 450,000 customers using the company's various land, water and amphibious tours. In this podcast, Dennis takes us on his personal business journey as he built his company, including some of the early challenges financing its growth, eventually selling off parts of his business as he begins winding down his long successful career. From the Harbour Hopper to double decker buses, the Silva, Harbour Queen, Theodore Tugboat, and the Magic Winery Tours, there is a very good chance listeners will have been on one of Dennis's tours. His role in the development of the hospitality sector within the region cannot be overstated. He is the consummate storyteller as you will see from this conversation.