Join Malcolm Gladwell, author and host of Revisionist History, for Smart Talks with IBM as he speaks with visionaries who are creatively applying technology in business to drive change and transform their industries. This season, Smart Talks with IBM is hitting the road. We’re stepping outside the studio to explore how IBM clients are using artificial intelligence to transform the way they do business. It’s a fresh look behind the curtain of technology, where big ideas meet cutting-edge solu ...
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continue reading
Inhalt bereitgestellt von UserTesting. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von UserTesting oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ähnelt Insights Unlocked
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves. Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout. Each episode blends sharp strategy with e ...
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Imagine if your funniest business-savvy friend handed you a life cheat sheet every week. That’s The System for Everything — quick, relatable episodes packed with real tips, real talk, and way too many reality television references. Hosted by Julie Fried, it’s the podcast that proves systems don't have to be boring. If you love practical tips but need them served with a side of sharp wit, this is your new favorite system. Whether you're a small business owner, creative entrepreneur, busy pare ...
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All the questions you had about synthetic users but were afraid to ask
Manage episode 511294576 series 3400520
Inhalt bereitgestellt von UserTesting. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von UserTesting oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Episode web page: https://bit.ly/42dkHi0
-----------------------
Episode summary:
In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experience—to explore how artificial intelligence is reshaping the way teams conduct customer research. With deep expertise at the intersection of UX and cognitive science, John shares how his team has integrated AI tools like synthetic users, AI moderators, and automated analysis into their research workflows.
But rather than replacing human researchers, John makes the case for how AI can accelerate and augment our work, expand inclusivity, and even inspire better human-to-human interviews. He shares practical advice, lessons learned from hands-on experimentation, and the importance of skepticism, context, and strategic thinking when working with AI-powered tools.
Whether you're excited or apprehensive about AI, this conversation offers a grounded, insightful look at the future of UX research and how to prepare for it.
Key topics discussed:
Why human-to-human research still matters in an AI-enhanced world
The surprising effectiveness of AI-moderated interviews
How synthetic users can support ideation and stakeholder engagement
Using AI as a strategic tool for preparing, scaling, and synthesizing research
Ethical considerations and the importance of context when interpreting AI-generated insights
Future trends: continuous learning, new research workflows, and evolving team roles
Why curiosity and prompt engineering are essential skills for modern researchers
Episode Links:
- John Whalen on LinkedIn ( https://www.linkedin.com/in/johnwhalen/)
- Podcast: AI for UX ( https://bit.ly/ai-for-ux-podcast)
- Course: AI for Customer Research: https://maven.com/john-whalen/ai-skills-for-research
- Brilliant Experience website ( https://www.brilliantexperience.com/)
- Free Synthetic User Resource: https://maven.com/p/4d211a
- Book: Design for How People Think https://bit.ly/dfhpt
- Lija Hogan on LinkedIn ( https://www.linkedin.com/in/lija-hogan-894769/)
- Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
- Learn more about Insights Unlocked: https://www.usertesting.com/podcast
205 Episoden
Teilen
Manage episode 511294576 series 3400520
Inhalt bereitgestellt von UserTesting. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von UserTesting oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Episode web page: https://bit.ly/42dkHi0
-----------------------
Episode summary:
In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experience—to explore how artificial intelligence is reshaping the way teams conduct customer research. With deep expertise at the intersection of UX and cognitive science, John shares how his team has integrated AI tools like synthetic users, AI moderators, and automated analysis into their research workflows.
But rather than replacing human researchers, John makes the case for how AI can accelerate and augment our work, expand inclusivity, and even inspire better human-to-human interviews. He shares practical advice, lessons learned from hands-on experimentation, and the importance of skepticism, context, and strategic thinking when working with AI-powered tools.
Whether you're excited or apprehensive about AI, this conversation offers a grounded, insightful look at the future of UX research and how to prepare for it.
Key topics discussed:
Why human-to-human research still matters in an AI-enhanced world
The surprising effectiveness of AI-moderated interviews
How synthetic users can support ideation and stakeholder engagement
Using AI as a strategic tool for preparing, scaling, and synthesizing research
Ethical considerations and the importance of context when interpreting AI-generated insights
Future trends: continuous learning, new research workflows, and evolving team roles
Why curiosity and prompt engineering are essential skills for modern researchers
Episode Links:
- John Whalen on LinkedIn ( https://www.linkedin.com/in/johnwhalen/)
- Podcast: AI for UX ( https://bit.ly/ai-for-ux-podcast)
- Course: AI for Customer Research: https://maven.com/john-whalen/ai-skills-for-research
- Brilliant Experience website ( https://www.brilliantexperience.com/)
- Free Synthetic User Resource: https://maven.com/p/4d211a
- Book: Design for How People Think https://bit.ly/dfhpt
- Lija Hogan on LinkedIn ( https://www.linkedin.com/in/lija-hogan-894769/)
- Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
- Learn more about Insights Unlocked: https://www.usertesting.com/podcast
205 Episoden
Alle Folgen
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Ähnelt Insights Unlocked
Join Malcolm Gladwell, author and host of Revisionist History, for Smart Talks with IBM as he speaks with visionaries who are creatively applying technology in business to drive change and transform their industries. This season, Smart Talks with IBM is hitting the road. We’re stepping outside the studio to explore how IBM clients are using artificial intelligence to transform the way they do business. It’s a fresh look behind the curtain of technology, where big ideas meet cutting-edge solu ...
…
continue reading
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves. Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout. Each episode blends sharp strategy with e ...
…
continue reading
Imagine if your funniest business-savvy friend handed you a life cheat sheet every week. That’s The System for Everything — quick, relatable episodes packed with real tips, real talk, and way too many reality television references. Hosted by Julie Fried, it’s the podcast that proves systems don't have to be boring. If you love practical tips but need them served with a side of sharp wit, this is your new favorite system. Whether you're a small business owner, creative entrepreneur, busy pare ...
…
continue reading
Shift happens. This podcast can help. Layoffs can leave you scrambling for what’s next. Company priorities can switch at the speed of light. Promotions can feel out of reach. Or perhaps you’re starting a new venture. For better or worse, our work lives are constantly changing. How do we forge our career path through this ever changing landscape? Leading Up: The Work Shift is the compass that will guide you back to your career values, goals, and vision. If you’re feeling lost, you're not alon ...
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
How we invest today drives tomorrow’s innovations. Through conversations with investors and entrepreneurs, explore how investment decisions have the potential to improve our lives in unexpected ways. Powered by the network of Cambridge Associates, host Hillary Ribaudo explores the investments being made that will redefine our future. Join us to uncover the Unseen Upside.
…
continue reading
Welcome to the Healthy Spaces podcast, where we explore how climate technology and innovation are transforming the spaces where we live, work, learn, and play. This season, we’ll explore how technology and AI can drive business growth, and help the planet breathe a little bit easier.
…
continue reading
NerdWallet’s trusted finance journalists answer real-world money questions to help you make smarter financial decisions with confidence. Each episode dives deep into topics like budgeting, saving, investing, home buying, and credit cards, cutting through misinformation to bring you clear, actionable advice backed by thorough research. By the end of every episode, you’ll have the latest financial insights and the tools you’ll need to manage your money wisely, build wealth, and plan for life’s ...
…
continue reading
Matching real people, asking real questions about their money, with experienced Financial Advisors. You’ll hear answers to important questions like: Is now the right time to buy a house? What to do if your business fails? How should I be saving to cover the cost of college? How much do I really need to retire and am I on track? Join us as our guests share their stories around life's major moments. And hear the difference a conversation can make. Hosted by Morgan Stanley Wealth Management’s J ...
…
continue reading
Go beyond the hype and headlines. Hear stories from real people using AI to do more of what they love about their jobs. From the F1 track to the kitchen—and even the bottom of a lake—learn how new tools are helping creatives, makers, visionaries, and their teams think big, move faster, and focus on the work that matters most.
…
continue reading
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