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Addressing the Affordability Gap with Rebecca Lindland | 2024 NADA Show
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In this enlightening episode, Kyle Mountsier sits down with Rebecca Lindland, Senior Director of Industry Data and Insights at Cars Commerce, to discuss the evolving landscape of automotive consumer behavior and dealership strategies. Rebecca highlights the critical issue of vehicle affordability, revealing the significant gap between consumer spending plans and available inventory, especially in the new car market priced under $30,000. She offers valuable insights on how dealers can navigate this challenge, suggesting alternatives like leasing and a strategic approach to inventory stocking. Rebecca emphasizes the importance of aligning dealership offerings with local market demands, utilizing tools like Accu-Trade for valuation and exploring used vehicles to bridge the affordability gap. The conversation provides a nuanced perspective on the automotive industry's response to changing consumer expectations and market dynamics.
0:06 - Intro
0:40 - The Importance of Context in Automotive Data Analysis
1:28 - Consumer Behavior Study: Vehicle Affordability Insights
2:21 - Addressing the Affordability Gap in Dealership Inventory
3:11 - Strategies for Dealers to Meet Consumer Demand
4:05 - Leasing as an Alternative for Consumers and Dealers
4:42 - Closing Thoughts and Appreciation for Rebecca Lindland's Expertise
Rebecca Lindland is the Senior Director of Industry Data and Insights at Cars Commerce
This interview was brought to you by Cars Commerce: https://www.carscommerce.inc/
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