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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Mark Pinsley - PA State Senate Candidate (District 16)
Manage episode 215479570 series 2083075
Inhalt bereitgestellt von Ignite Lehigh Valley and East Penn Democratic Club. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Ignite Lehigh Valley and East Penn Democratic Club oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Mark's vision: An economy that works for everybody — not just a wealthy few. Lower healthcare costs for people and employers. A real commitment to education, clean energy, workers' rights and equal pay. As a progressive activist and lifelong Pennsylvanian, Mark is ready to take our fight for change to Harrisburg. We have a plan to get there — but we'll need your help to win new representation for PA's 16th State Senate District. Learn more at https://www.votemarkpinsley.com/
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9 Episoden
Manage episode 215479570 series 2083075
Inhalt bereitgestellt von Ignite Lehigh Valley and East Penn Democratic Club. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Ignite Lehigh Valley and East Penn Democratic Club oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Mark's vision: An economy that works for everybody — not just a wealthy few. Lower healthcare costs for people and employers. A real commitment to education, clean energy, workers' rights and equal pay. As a progressive activist and lifelong Pennsylvanian, Mark is ready to take our fight for change to Harrisburg. We have a plan to get there — but we'll need your help to win new representation for PA's 16th State Senate District. Learn more at https://www.votemarkpinsley.com/
…
continue reading
9 Episoden
Alle Folgen
×Michael Blichar Jr., born in Lehigh County was raised in rural Pennsylvania to a working-class family. Michael has always had a passion for effective government that works for all people and went on to graduate from Kutztown University of Pennsylvania in 2017 with a Bachelor’s Degree in Political Science. He is a current and proud resident of Kutztown, Pennsylvania, where he has spent time engaging with local and regional communities to bring progressive issues to the forefront. Michael is a fervent advocate for LGBT rights as a member of the community, as well as voter rights, healthcare, & education. Michael has felt that the voices and concerns of the people of the 187th District have been too often ignored largely due to party politics. He believes that the people should be the most important stakeholders in politics, not the political establishment. It’s time to put government back in the hands of the people…
"We lose our voice when we let party politics control government. Hard-working citizens deserve strong, passionate representation. I will be that voice in Harrisburg. We deserve a leader committed to asking tough questions, talking about what isn’t working, listening, then fighting in Harrisburg for the resources and smart solutions that revitalize our communities and benefit all of us, regardless of party affiliation." -- Jason Ruff…
Andy’s experience with state government is both his motivation for taking on Republican obstructionism in Harrisburg, as well as his guidance for his intended platform. Andy has seen far too many small businesses struggle to survive while investing in the local communities they serve – paying fair wages, hiring local vendors, and working with, not against, their communities, while getting little to no help or even attention from our government Learn more at http://andyleeforstaterep.com/…
Mark's vision: An economy that works for everybody — not just a wealthy few. Lower healthcare costs for people and employers. A real commitment to education, clean energy, workers' rights and equal pay. As a progressive activist and lifelong Pennsylvanian, Mark is ready to take our fight for change to Harrisburg. We have a plan to get there — but we'll need your help to win new representation for PA's 16th State Senate District. Learn more at https://www.votemarkpinsley.com/…
Kevin Deely is the Director Of National Education Association, PSEA, President Easton Area Education Association
Kevin Deely is the Director Of National Education Association, PSEA, President Easton Area Education Association
Tom is a Democratic candidate for Pennsylvania State Representative in the 134th District. The 134th District covers parts of Berks and Lehigh counties, including Hereford, Longswamp, Richmond, Rockland, Lower Macungie, Salisbury (Wards 4 and 5) and South Whitehall (Districts 3 and 4) townships and Topton, Alburtis and Macungie boroughs.…
Our interview with Lehigh County Veterans Affairs Director Tom Applebach Office: 610-782-3295 Email: veteransaffairs@lehighcounty.org Web: https://www.lehighcounty.org/Departments/Veterans-Affairs Tom is also a candidate for PA House, District 134. You can learn more about his campaign at http://applebachpa134.com/…
Bob Elbich tells us why precinct committee people are so important, what they do, and how to become involved in the county party.
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