Everything is a Funnel Ep83

How to Save the World | The Psychology & Science of Environmental Behavior

In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right.

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

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