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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Caz Frear
Manage episode 280696379 series 1291115
Inhalt bereitgestellt von HarperAcademic Calling. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von HarperAcademic Calling oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Caz Frear joins our podcast again to talk about her most recent novel, SHED NO TEARS. For more information on Caz's book, see our title page: https://www.harperacademic.com/book/9780062979858/shed-no-tears/
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130 Episoden
Manage episode 280696379 series 1291115
Inhalt bereitgestellt von HarperAcademic Calling. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von HarperAcademic Calling oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Caz Frear joins our podcast again to talk about her most recent novel, SHED NO TEARS. For more information on Caz's book, see our title page: https://www.harperacademic.com/book/9780062979858/shed-no-tears/
…
continue reading
130 Episoden
Alle Folgen
×We talk with Trish O'Kane about her new memoir, BIRDING TO CHANGE THE WORLD, which is now on sale in hardcover, ebook, and audiobook. Trish says, “In teaching, our students are always watching us. They want to know how to be in the world. They want to know how to be in a troubled world. How do you be a human, how do you be happy, how do you make a difference? How to be.”…
Kim Racon talks with Lunden about her book, AMERICAN BREAKDOWN. It's available now in hardcover, ebook, and audiobook from Harper. You can learn more at our book page: https://www.harpercollins.com/products/american-breakdown-jennifer-lunden?variant=40692651786274
Kim Racon talks with Annie Lyons about her latest novel, THE AIR RAID BOOK CLUB. Learn more about Annie's novel at our website: https://www.harperacademic.com/book/9780063296190/the-air-raid-book-club/
Brian Lowery joins the podcast to discuss his book, SELFLESS, with Michael Fynan. Learn more: https://www.harperacademic.com/book/9780062913005/selfless.
Paul Bloom returns to the podcast to discuss his latest book, PSYCH, with Michael Fynan. Learn more: https://www.harperacademic.com/book/9780063096356/psych.
Michael Fynan speaks with return guest Natalie Haynes about her newest novel, STONE BLIND. Learn more: https://www.harperacademic.com/book/9780063258396/stone-blind.
We talk with Peggy Orenstein about her latest book, UNRAVELING. To learn more about UNRAVELING, visit our book page: https://www.harperacademic.com/book/9780063081727/unraveling/
Kim Racon talks with debut author Susan Stokes-Chapman about her novel, PANDORA. Learn more: https://www.harpercollins.com/products/pandora-susan-stokes-chapman?variant=40404220215330.
Michael Fynan talks with Rebekah Taussig, disability advocate and author of SITTING PRETTY. Learn more: https://www.harperacademic.com/book/9780062936806/sitting-pretty.
We talk with Katy Brent about her debut novel, HOW TO KILL MEN AND GET AWAY WITH IT, which is now available in e-book! Learn more: https://www.harpercollins.com/products/how-to-kill-men-and-get-away-with-it-katy-brent?variant=40684483280930.
Michael Fynan speaks with Devi Laskar, author of CIRCA. Learn more: https://www.harperacademic.com/book/9780358652922/circa.
Michael Fynan speaks with Gary Rivlin, author of SAVING MAIN STREET. Learn more: https://www.harperacademic.com/book/9780063065963/saving-main-street.
We talk with Leah Franqui about her latest novel, AFTER THE HURRICANE. To read a sample of Leah's novel, visit our website: https://www.harperacademic.com/book/9780063204591/after-the-hurricane/
Michael Fynan chats with return guest Thomas C. Foster about his latest book, HOW TO WRITE LIKE A WRITER. Learn more: https://www.harperacademic.com/book/9780063139411/how-to-write-like-a-writer.
We talk with our Agatha Christie master teacher, Stephanie Owens, about teaching a variety of Christie titles. You can find Stephanie's teaching materials at our dedicated Agatha Christie resource page: https://www.harperacademic.com/pages/agathachristieintheclassroom/
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HarperAcademic Calling
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Kim Racon talks with Brian Broome, author of the memoir, PUNCH ME UP TO THE GODS. Brain's memoir will be out in paperback in May. And for more info about it, see our book page: https://www.harperacademic.com/book/9780358695257/punch-me-up-to-the-gods/
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HarperAcademic Calling
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Michael Fynan speaks with Natalie Haynes, author of PANDORA'S JAR. Learn more: https://www.harperacademic.com/book/9780063139466/pandoras-jar.
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HarperAcademic Calling
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Michael Fynan speaks with Lisa Feldman Barrett, author of SEVEN AND A HALF LESSONS ABOUT THE BRAIN. Learn more: https://www.harperacademic.com/book/9780358645597/seven-and-a-half-lessons-about-the-brain.
Kim Racon talks with the authors of THE BRIGHT AGES, Matthew Gabriele and David Perry
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HarperAcademic Calling
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Michael Fynan talks with return guest Celeste Headlee about SPEAKING OF RACE: Learn more: https://www.harperacademic.com/book/9780063098152/speaking-of-race.
Michael Fynan talks with Professors Rob Reich, Mehran Sahami, and Jeremy M. Weinstein about their book, SYSTEM ERROR. Learn more: https://www.harperacademic.com/pages/systemerrorbook.
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HarperAcademic Calling
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Kim Racon talks with debut novelist Honorée Fanonne Jeffers about her novel, and Oprah Book Club pick, THE LOVE SONGS OF W.E.B. DU BOIS.
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HarperAcademic Calling
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Michael Fynan speaks with Lindsey Pollak, an expert on today's multigenerational workplace and the author of GETTING FROM COLLEGE TO CAREER and RECALCULATING. Learn more: https://www.harperacademic.com/book/9780062069276/getting-from-college-to-career-rev-ed.
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HarperAcademic Calling
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Michael Fynan talks with Justin Baldoni, author of MAN ENOUGH. Learn more: https://www.harperacademic.com/book/9780063055599/man-enough.
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HarperAcademic Calling
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Michael Fynan talks with Gigi Georges, author of DOWNEAST: FIVE MAINE GIRLS AND THE UNSEEN STORY OF RURAL AMERICA. Learn more: https://www.harperacademic.com/book/9780062984456/downeast.
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HarperAcademic Calling
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Michael Fynan speaks with Andy Norman, author of Mental Immunity. Learn more: https://www.harperacademic.com/book/9780063002982/mental-immunity.
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HarperAcademic Calling
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Michael Fynan talks with Rainesford Stauffer, author of AN ORDINARY AGE, about the pressures young adults face to live their so-called "best lives." Learn more: https://www.harperacademic.com/book/9780062998989/an-ordinary-age.
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HarperAcademic Calling
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Michael Fynan talks to Robert Cialdini, author of the bestselling INFLUENCE, about the book's newest edition. Learn more: https://www.harperacademic.com/book/9780062937650/influence-new-and-expanded.
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HarperAcademic Calling
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Kim Racon talks with Morgan Jerkins about her latest book, a novel, CAUL BABY. For more about Morgan's novel, visit our book page: https://www.harperacademic.com/book/9780062873088/caul-baby.
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HarperAcademic Calling
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Michael Fynan speaks with Professor Craig Wright, author of THE HIDDEN HABITS OF GENIUS. Learn more: https://www.harperacademic.com/book/9780062892713/the-hidden-habits-of-genius.
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