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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Natalie Haynes
Manage episode 323466228 series 1291115
Inhalt bereitgestellt von HarperAcademic Calling. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von HarperAcademic Calling oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Michael Fynan speaks with Natalie Haynes, author of PANDORA'S JAR. Learn more: https://www.harperacademic.com/book/9780063139466/pandoras-jar.
…
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130 Episoden
Manage episode 323466228 series 1291115
Inhalt bereitgestellt von HarperAcademic Calling. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von HarperAcademic Calling oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Michael Fynan speaks with Natalie Haynes, author of PANDORA'S JAR. Learn more: https://www.harperacademic.com/book/9780063139466/pandoras-jar.
…
continue reading
130 Episoden
Alle Folgen
×We talk with Trish O'Kane about her new memoir, BIRDING TO CHANGE THE WORLD, which is now on sale in hardcover, ebook, and audiobook. Trish says, “In teaching, our students are always watching us. They want to know how to be in the world. They want to know how to be in a troubled world. How do you be a human, how do you be happy, how do you make a difference? How to be.”…
Kim Racon talks with Lunden about her book, AMERICAN BREAKDOWN. It's available now in hardcover, ebook, and audiobook from Harper. You can learn more at our book page: https://www.harpercollins.com/products/american-breakdown-jennifer-lunden?variant=40692651786274
Kim Racon talks with Annie Lyons about her latest novel, THE AIR RAID BOOK CLUB. Learn more about Annie's novel at our website: https://www.harperacademic.com/book/9780063296190/the-air-raid-book-club/
Brian Lowery joins the podcast to discuss his book, SELFLESS, with Michael Fynan. Learn more: https://www.harperacademic.com/book/9780062913005/selfless.
Paul Bloom returns to the podcast to discuss his latest book, PSYCH, with Michael Fynan. Learn more: https://www.harperacademic.com/book/9780063096356/psych.
Michael Fynan speaks with return guest Natalie Haynes about her newest novel, STONE BLIND. Learn more: https://www.harperacademic.com/book/9780063258396/stone-blind.
We talk with Peggy Orenstein about her latest book, UNRAVELING. To learn more about UNRAVELING, visit our book page: https://www.harperacademic.com/book/9780063081727/unraveling/
Kim Racon talks with debut author Susan Stokes-Chapman about her novel, PANDORA. Learn more: https://www.harpercollins.com/products/pandora-susan-stokes-chapman?variant=40404220215330.
Michael Fynan talks with Rebekah Taussig, disability advocate and author of SITTING PRETTY. Learn more: https://www.harperacademic.com/book/9780062936806/sitting-pretty.
We talk with Katy Brent about her debut novel, HOW TO KILL MEN AND GET AWAY WITH IT, which is now available in e-book! Learn more: https://www.harpercollins.com/products/how-to-kill-men-and-get-away-with-it-katy-brent?variant=40684483280930.
Michael Fynan speaks with Devi Laskar, author of CIRCA. Learn more: https://www.harperacademic.com/book/9780358652922/circa.
Michael Fynan speaks with Gary Rivlin, author of SAVING MAIN STREET. Learn more: https://www.harperacademic.com/book/9780063065963/saving-main-street.
We talk with Leah Franqui about her latest novel, AFTER THE HURRICANE. To read a sample of Leah's novel, visit our website: https://www.harperacademic.com/book/9780063204591/after-the-hurricane/
Michael Fynan chats with return guest Thomas C. Foster about his latest book, HOW TO WRITE LIKE A WRITER. Learn more: https://www.harperacademic.com/book/9780063139411/how-to-write-like-a-writer.
We talk with our Agatha Christie master teacher, Stephanie Owens, about teaching a variety of Christie titles. You can find Stephanie's teaching materials at our dedicated Agatha Christie resource page: https://www.harperacademic.com/pages/agathachristieintheclassroom/
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