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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BELLY OUT
Manage episode 450778865 series 2478632
Inhalt bereitgestellt von SAC. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von SAC oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Christmas ads are out and plucking on the heart strings
Having a belly out kind of day!
I'm A Celebrity Get Me Out Of Here is back!
Sharon was todays player of FM104's ins2grand
Hosted on Acast. See acast.com/privacy for more information.
1391 Episoden
Manage episode 450778865 series 2478632
Inhalt bereitgestellt von SAC. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von SAC oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Christmas ads are out and plucking on the heart strings
Having a belly out kind of day!
I'm A Celebrity Get Me Out Of Here is back!
Sharon was todays player of FM104's ins2grand
Hosted on Acast. See acast.com/privacy for more information.
1391 Episoden
Alle Folgen
×Harrison Ford and Anthony Mackie had a chat with us about the brand new Captain America movie this morning! We talked about the Britney Spears and JLO perfume everyone seemed to of had And we played FM104's Ins2Grand Hosted on Acast. See acast.com/privacy for more information.
We caught up with the cast of Bridget Jones: Mad about the Boy on the Strawberry Alarm Clock this morning! Zeinab eats in the bath... no lie... wait til you hear how we found out And we played FM104 Ins2Grand Hosted on Acast. See acast.com/privacy for more information.
We caught up with comedian Danny O Brien this morning! He's got a few gigs coming up including this Valentines day! We also played FM104's Ins2grand Hosted on Acast. See acast.com/privacy for more information.
Different kind of cards are being sold for Valentines Day. Whatcha make of these? The Strawberries discuss a screaming girls theory! Ruth is today's player of FM104's ins2grand Hosted on Acast. See acast.com/privacy for more information.
We'd a winner on FM104's Ins2Grand this morning - have a listen - would you've won? Have you watched YellowStone yet? apparently its the show people are binging! Also is Love/Hate coming back - we may have an answer Hosted on Acast. See acast.com/privacy for more information.
John Connors revealed big news about Love / Hate. Jim-Jim tries to get to the truth of it all. The Strawberry Alarm Clock are up for Best Radio Show at the Gossies. Zeinab asks Jim-Jim a question about it? James is today's player of FM104's Ins2grand Hosted on Acast. See acast.com/privacy for more information.…
What celeb would you let water your plants? This convo took a turn for the worst in Zeinab's eyes! Who knew people had such strong opinions on these sandwiches! Jim-Jim give tells us of a us a good tip for job interviews Becky was today's player of FM104's Ins2grand Hosted on Acast. See acast.com/privacy for more information.…
Darragh Ennis aka the Menace from The Chase stops by. Jim-Jim uses this opportunity to get him to do Ins2grand Zeinab has to guess her mate before it's too late. How will she do? Darren is today's player of FM104's Ins2grand Hosted on Acast. See acast.com/privacy for more information.
Una Healy chats to The Strawberries about Netflix's show Celebrity Bear Hunt and also sings Zeinabs praise! Jim-Jim surprised himself after he enjoyed watching something over the weekend Zeinab updates us on last weeks audition. Aisling was todays player of FM104's Ins2grand Hosted on Acast. See acast.com/privacy for more information.…
Cian Ducrot chats to the Strawberries about Ed Sheeran, his new single & heading to the Grammys! Crossy is in London for Bridget Jones: Mad About The Boy. He tells us about being on the pink carpet & his hotel room! Zeinab tells us her wedding plan involving her fur baby! Jim-Jim tells us about a women and a BIG chip! Keri was todays player of FM104's Ins2grand Hosted on Acast. See acast.com/privacy for more information.…
Zeinab's been overthinking (what's new) about what she did yesterday! A controversial item is coming to the shops - some are excited and some are against it! Elanye was todays player of Ins2grand Hosted on Acast. See acast.com/privacy for more information.
We did a deep dive into Bruno Mars' new song and WOAH!!!! DORT!!! Crossy nearly had a heart attack last night - he tells us what happened Zeinab was the only one defending a certain mischievous cartoon character. Shannon was todays Ins2grand player Hosted on Acast. See acast.com/privacy for more information.…
Remember 'aint no body got time for that'? That was 2012 and we'd the craic remembering it this morning! Jim-Jim was talking to us about student lodgers in his house when he was growing up And we played FM104's Ins2Grand Hosted on Acast. See acast.com/privacy for more information.
What a strange show today - you're going to hear about Zeinab never having jambons, Zeinab never watching Pretty Woman and Zeinab trying to explain 'rent a friend' of some sorts! It'll make sense when you hear it! We also played FM104's Ins2grand Hosted on Acast. See acast.com/privacy for more information.…
Irish contestant Anna Duke from The Traitors gives us the inside scoop on the show Crossy has an all important question to ask.. Fred Cooke stops by for a chat & a song ahead of his Liberty Hall gig Can you guess these mispronounced words? Hosted on Acast. See acast.com/privacy for more information.…
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