The Truth About Beauty Product Development with Maria Hatzistefanis

Fat Mascara

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3M ago 53:50

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We’re getting into the not-so-glamorous details of building a beauty business with Maria Hatzistefanis, the founder & CEO of Rodial and Nip + Fab. We talk about contact manufacturing vs. white labeling, cost of goods, supply-chain issues, how to grow a brand without investors, and why there are so many celebrity lines. Plus: The surprising secret to creating a beauty product that goes viral. Whether you work in the industry, are thinking of starting a brand, or just want to know what happens behind the scenes, you’ll learn something new from this revealing interview.

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