This Secret Fear Is Keeping Contractors Broke and Invisible

Exit Rich: Home Service Secrets with Lance Bachmann

Steroids, bodybuilding, hurricanes, roofing videos—what do they all have in common? My guest for today… Most contractors hate the camera. They’ll spend all day on a roof in 100-degree heat, but ask them to hit record on their iPhone and suddenly they “don’t have time.” Patrick Carr saw the gap, built Blue Collar Media Group, and now he’s making contractors the authority in their market—whether they like it or not.

Here’s the kicker: he’s not selling them cookie-cutter marketing fluff. He’s flying out teams, scripting, filming, editing—the whole nine yards. Why? Because contractors deserve to look like pros, not amateurs with an iPhone in bad lighting.

Patrick and I dug into:
-His wild backstory as a bodybuilder, steroid battles, and the discipline it taught him.
-Why most contractors won’t post videos (spoiler: it’s not about time or money—it’s fear of judgment).
-The hurricane documentary that put his company on the map and landed on Fox News.
-Why “roofing content” is boring (and what actually grabs attention online).
-The brutal reality of private equity in roofing and why the honeymoon phase never lasts.
-How many videos a contractor under $5M should really be posting each week.
-Patrick pulls no punches about the future of roofing, the lies contractors tell themselves, and why the guy down the street shouldn’t be stealing food off your family’s table just because you’re too scared to post a video.

Follow my guest at:
-Instagram: https://www.instagram.com/patrick_r_carr/
-YouTube: https://www.youtube.com/@ThePatrickCarr
-Facebook: https://www.facebook.com/p/Blue-Collar-Media-Group-LLC-
-Webpage: https://bluecollarmediagroup.com/
-TikTok: https://www.tiktok.com/@patrick_r_carr

Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann

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December 3-5, 2025
JW Marriott - Marco Island, FL

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Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

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