The Brutal Truth About Scaling Home Service Businesses Fast!

Exit Rich: Home Service Secrets with Lance Bachmann

We are back again with another entertaining and more importantly informative podcast just for you! In this episode, Nate sits down to share the raw truth behind explosive growth in the roofing industry: the sleepless nights, the clash of personalities, the pivotal conversations that nearly made him quit, and the mindset shift that kept him in the fight. From wrestling discipline to business warfare, Nate explains how he navigated a high-stakes merger, rebuilt company culture, shifted from insurance work to retail, and learned the power of financing and systems like ServiceTitan to scale without breaking.
A Little Background on Nate: Nate Link’s story starts in small-town Pennsylvania, running a modest $1.3M roofing business with his brother. One year later, he’s on track to do $20M in revenue—an achievement that took relentless sacrifice, uncomfortable leadership roles, and a willingness to bet on the right partnership.

You’ll hear:
-The real conversation that convinced Nate to give up 50% of his company
-Why the first 90 days of a merger feel like a rodeo—and how to survive it
-How a dinner in Marco Island turned conflict into alignment
-The “leader’s burden” and why quitting was almost the choice
-Why cheap roofs cost homeowners far more in the long run
-How financing options can transform your close rate and customer base
-The importance of character in partnerships and leadership
-Why black-and-white thinkers and gray-area thinkers can still win together

If you’ve ever dreamed of scaling your business fast—or if you’re in the middle of that whirlwind right now—this is the unfiltered playbook of what it really takes.

Follow my guest at:
-Instagram: https://www.instagram.com/naturenate149/?hl=en
-Website: https://www.planetroof.com/altoona/
-Facebook: https://www.facebook.com/Theplanetroof/

Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:

https://roofconference.com/

December 3-5, 2025
JW Marriott - Marco Island, FL

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Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

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Website: https://lbachmanncapital.com/

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#roofing #business #entrepreneurship