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How to Tell a Compelling Brand Story
Manage episode 403227758 series 3429699
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As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.
J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.
StoryBrand is fantastic for short-term marketing and for helping companies create coherence and continuity for their long-term brand strategy. You can find success stories and examples of how companies achieve success when they work with Aespire to create long-term brand strategy and marketing that works with StoryBrand framework at Aespire.com.
You can find Dr. J. J. Peterson and learn more about the StoryBrand framework when you:
- Follow StoryBrand on Instagram, Facebook, or Twitter
- Subscribe to the Marketing Made Simple Podcast
- Buy Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
- Register today to create a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream
- Subscribe to Business Made Simple University to get a step-by-step plan to grow a business that works, or
- Sign up for the Business Made Simple daily.
Brian Sooy is a leading dual-Certified Brand Strategist and StoryBrand Certified Guide.
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