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001 The power of knowing your business' story
Manage episode 312918791 series 3252630
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In this episode I ask the question ‘do you know the story you want your business to tell?’ and explore how knowing this helps you and you business so you can go beyond profit and lead by purpose and impact.
During the episode we look at:
· What makes up the story you want your business to tell
· The importance of knowing its purpose, values, impact and vision
· How a clear purpose supported centennial organisations
· How knowing the story helps your business
Time stamps
0.42 Why start with the story?
2.16 The importance of purpose
5.20 Knowing your business’ values
6.45 What is its impact
8.30 How the story provides direction
10.03 Centennial organisations
11.46 Creating loyal employees and customers
Mentioned in the episode
Etsy
Cook Ltd
Zappos
Blackrock
Biobean
Tesla
The All Blacks
Nasa
The Royal College of Arts
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